Essays about: "in game advertising"

Showing result 6 - 10 of 24 essays containing the words in game advertising.

1. 6. Animated Online Advertisement : Investigating the Impact of Different Shading Styles on Recognition

   University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

   Author : Filip Grendler; Nicolas Wallenskog; [2020]
   Keywords : Online Advertising; Human-Computer Interaction; Visualization;

   Abstract : Background. Since e-commerce has grown rapidly the focus and attention towards online advertisement are critical. Twitch.tv, one of the big streaming websites had in April 2020 an average of 2. READ MORE

3. 7. Effects of in-game advertising on brand awareness in virtual reality game interactions

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Savvas Papadopoulos; [2020]
   Keywords : In-game advertising; Sense of presence; Brand Recognition; Brand Recall; Memory; Virtual reality; ;

   Abstract : Advertisers keep seeking new ways to target a wider audience while game developers are trying to monetize their game. This study investigates how Virtual Reality (VR) interactions influence user's sense of presence and brand awareness; specifically brand recall and brand recognition. READ MORE

4. 8. A study on 2D advertisementsin mobile versus VR experiences

   University essay from Uppsala universitet/Institutionen för informationsteknologi

   Author : Simon Beverskog; Fredrik Larsson; [2020]
   Keywords : Virtual reality gaming; Mobile gaming; Virtual reality game advertising; Mobile game advertising; Virtual reality versus mobile advertising; advertising effectiveness virtual reality; advertising effectiveness mobile games; advertising user experience virtual reality and mobile; advertising user attitudes virtual reality and mobile; interview study; survey study; virtual reality game development; mobile game development;

   Abstract : Virtual reality tech is new, exciting and full of opportunities.Despite this the gaming section of virtual reality does not grow asfast as it was predicted it would be. Headsets and games areexpensive and perhaps a market model similar to the mobile gamingmarket would do the new tech good. READ MORE

5. 9. Asset Finder: A Search Tool forFinding Relevant Graphical AssetsUsing Automated Image Labelling

   University essay from Uppsala universitet/Institutionen för informationsteknologi

   Author : Max Perea Düring; Anton Gildebrand; Markus Linghede; [2019]
   Keywords : ;

   Abstract : The creation of digital 3D-environments appears in a variety of contexts such as movie making, video game development, advertising, architecture, infrastructure planning and education. When creating these environments it is sometimes necessary to search for graphical assets in big digital libraries by trying different search terms. READ MORE

6. 10. Social Signifiers of Interactive Advertising in Mobile GamingAn Empirical Study on Gamers’ Perception towards Interactive Advertisements : Social Signifiers of Interactive Advertising in Mobile GamingAn Empirical Study on Gamers’ Perception towards Interactive Advertisements

   University essay from Uppsala universitet/Institutionen för informationsteknologi

   Author : Wenkai Han; [2019]
   Keywords : ;

   Abstract : With the rapid growth of mobile games, more and more people are involved ingaming. As a result, a growing number of advertisers seek to promote their brands and products in mobile games. READ MORE