Essays about: "in game advertising"

Showing result 16 - 20 of 24 essays containing the words in game advertising.

  1. 16. The Imitation Game - Examining the Effects of Native Advertising on Attitudes toward Publishers

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sara Ekwall; Isa Widerståhl; [2017]
    Keywords : Native Advertising; Sponsored Articles; Disclosures; Deceptiveness; Publisher Attitudes;

    Abstract : In recent years, native advertising - advertising that mimics the design, function and feel of a source's original content - has seen an increase in popularity among publishers that hope to counteract falling advertising revenues. Review of existing research indicates that consumers have difficulties recognizing the commercial intent of native advertisements. READ MORE

  3. 17. Do females think in-game advertising is more sexist than other ads?

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Nathalie Hallgren; [2016]
    Keywords : ;

    Abstract : .... READ MORE

  4. 18. Playful Advertising: In-Game Advertising for Virtual Reality Games

    University essay from KTH/High Performance Computing and Visualization (HPCViz)

    Author : Xiaopeng Li; [2015]
    Keywords : In-Game Advertising; Virtual Reality; Interactivity; Immersion;

    Abstract : We present an early exploration of in-game advertising for virtual reality games. The study investigates what the impacts of interactivity and immersion on consumer learning and game experience are. First, we establish a theoretical grounding for understanding interactivity and immersion in virtual gaming environments. READ MORE

  5. 19. The use of advergames in creating online consumer engagement : A case study of LEGO

    University essay from Högskolan i Halmstad

    Author : Maksym Shliapnikov; Tamara Meijer; [2014]
    Keywords : Advergames; Online consumer engagement; Case study; Integrated marketing campaign;

    Abstract : The title of the study is “The use of advergames in creating online consumer engagement. A casestudy of LEGO.” In this study the concept of using advergames in creation of online consumerengagement will be explored. READ MORE

  6. 20. "LED There Be Light" - A Quantitative Study of LED Perimeter Advertising Recall

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Towe Ahrnbom; Lisa Parfelt; [2013]
    Keywords : LED technology; Perimeter advertising; Football; Recall; Dual-task situation;

    Abstract : The market for sponsorship and sports marketing is growing steadily. At the same time new technology and new display solutions in perimeter advertising have increased the price and opportunities of exposure. READ MORE