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Showing result 1 - 5 of 24 essays matching the above criteria.
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1. The Missing Student: Construction of an Alternate Reality Game – A pitch to attract applicants to the Game Design & Technology Master’s programme
University essay from Göteborgs universitet/Institutionen för data- och informationsteknikAbstract : The master’s program Game Design & Technology at the University of Gothenburg wants to try new ways of marketing the program to potential students and has created this Bachelor’s for that purpose. By advertising using a game, one reaches people that are already interested in the area and by having an interactive advertisement such as an Alternate Reality Game (ARG) one can have the target group interact with each other further solidifying their interest. READ MORE
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2. Navigating the Evolving World of Fashion In-Game Advertising
University essay from Uppsala universitet/Medier och kommunikationAbstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE
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3. The numbers game: How prices and likes in advertisements affect consumers' self-esteem and life satisfaction
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Previous academic literature has gone to great lengths in order to research how advertising has an emotional effect on consumers in general and on consumers self-esteem and life satisfaction in particular. But until today, there is a lack of scientific proof regarding how the numerical communication in these advertisements affect these two emotions. READ MORE
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4. Investigation of Embedded Brand Placement within Esports
University essay from Jönköping University/JTH, Avdelningen för datateknik och informatikAbstract : The video game and esports industry has grown exponentially over the past few years.“During recent years, esports have become one of the most rapidly growing forms ofnew media driven by the growing provenance of online games and onlinebroadcasting technologies” (Hamari and Sjöblom, 2017). READ MORE
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5. Up next: Recommended for you by YouTube : A case study analysis on the implications of YouTube’s advertising-based business model on the US 2016 presidential elections.
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : The information technology revolution has completely changed the world economy. This industry that has revolutionized many aspects of social life, created an incredible amount of jobs, and generated an enormous amount of wealth, has been growing exponentially fast since the beginning of this century. READ MORE