Essays about: "in game advertising"

Showing result 21 - 24 of 24 essays containing the words in game advertising.

  1. 21. Ethics of in-game advertisement

    University essay from Högskolan i Borås/Institutionen Handels- och IT-högskolan

    Author : Abdul Majid; Mani Pashaei Rad; [2012]
    Keywords : In-game advertisement; IGA; ethics; games;

    Abstract : Advergaming is a new type of medium for advertising. It is primarily used by companies targeting children and adolescents. However, there are some ethical issues in Advergaming highlighted by existing scholars. READ MORE

  3. 22. Branded smart phone applications: an efficient marketing strategy?

    University essay from Institutionen för journalistik, medier och kommunikation (JMK)

    Author : Mathilde Vaddé; [2012]
    Keywords : smart phone applications; gamification; marketing; customer engagement;

    Abstract : Advertising through smart phone applications is one of the fastest growing categories in advertising nowadays. Branded game-apps on mobile phones have several very innovative and attractive aspects, they physically engage their customers into a game, creating on a first level an entertainment but mainly they are advertising their products and the brand’s name. READ MORE

  4. 23. Business Models for Video Games

    University essay from Lunds universitet/Institutionen för informatik

    Author : Björn Olsson; Louise Sidenblom; [2010]
    Keywords : Video games; Digital products; E-business; Business models; Electronic commerce; Technology and Engineering;

    Abstract : The game industry’s size and growth over the last 25 years has evolved from an almost nonexistent market to a huge industry. Another phenomenon which has also had a huge growth during the last decade is e-commerce, the buying and selling of products and services over the Internet. Video games are naturally connected to computers and the Internet. READ MORE

  5. 24. In-Game Advertising: Making or Breaking the Computer Gaming Experience?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Simon Berg; Christian Schager; [2006]
    Keywords : in-game advertising; computer games; video games; marketing; core gamers;

    Abstract : The practice of placing advertisements in computer and video games is referred to as in-game advertising. Due to an increase in the number of internet connected gaming devices, in-game advertising is by many analysts expected to become an important marketing tool for reaching the elusive target group of males aged 18 to 34; a group that watches less television in favor of playing more computer and video games. READ MORE