Essays about: "increasing brand knowledge"

Showing result 1 - 5 of 63 essays containing the words increasing brand knowledge.

  1. 1. Neuroscience app interfaceanalysis.

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Lucía Velasco González; [2023]
    Keywords : ;

    Abstract : The Neurologyca company received a request from a client, Orange, on how to improve its appinterface, Orange TV, to be more user-friendly. The project's main purpose is to evaluate the userexperience and optimal design of the interface, focusing on qualitative and quantitative research toanalyze the consumer emotional reaction while using the app. READ MORE

  2. 2. Implementing CSR in Fashion Companies: Increasing Green Trust During the Transformation Process Towards Sustainable Development : An Exploratory Analysis on the Influencing Factors of Green Trust in the Fashion Sector

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Janika Förnges; Britta Sieling; [2023]
    Keywords : transformation process towards sustainable development; sustainable development in the fashion industry; green trust on the consumer side; strategic CSR; organizational change;

    Abstract : Purpose – The purpose of this paper is to gain insights into consumer behavior to provide managerial implications on what fashion companies need to do to increase green trust during the transformation process towards sustainable development in order to increase green purchase intention. Two sub-research questions are raised to answer the main research question all- encompassing in the end. READ MORE

  3. 3. Corporate Involvement in Charitable Engagements : Exploring the Dynamics of Corporate-Charity Collaborators

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Mikaela Jansson; Katarina Ölander Gür; [2023]
    Keywords : CSR; corporate-charity collaborations; sustainability reporting; charitable engagements;

    Abstract : In today's business environment, organizations are expected to engage in Corporate Social Responsibility (CSR), which involves balancing their economic success with positive social and environmental impact. Collaborating with charitable organizations can be a way for companies to engage in socially responsible activities and given the increasing focus on CSR, there is a potential for an enhanced interaction between companies and charitable organizations. READ MORE

  4. 4. Post-fire forest management methods in Sweden: Societal perception and biological aspects

    University essay from Lunds universitet/Examensarbeten i biologi

    Author : Julia Redegren Gomes; [2022]
    Keywords : Biology and Life Sciences;

    Abstract : With an increasing global temperature, at rates twice as fast as the global average in the northern boreal forests, an increasing wildfire frequency is to be expected. Previous studies have shown that forest areas in Eurasia with high risk of wildfires today are expected to more than double in size in the following 30 years. READ MORE

  5. 5. Evaluation of a Solar Map : Investing in Household PV from a Prosumer Standpoint

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Lina Hjort; [2022]
    Keywords : Solar map; prosumers; solar PV; consumer behavior; decision making; Solkarta; prosument; solceller; konsumentbeteende; beslutsfattning;

    Abstract : Investment in solar power is increasing in Sweden and especially the smaller installation below 20 kW which is typical for villa roofs. Potential prosumer can use a solar map, an interactive online tool, to investigate the solar potential of their roof based on a geographical data. READ MORE