Essays about: "industrial purchasing"

Showing result 6 - 10 of 58 essays containing the words industrial purchasing.

  1. 6. Disruptive business model transitioning in B2B : A subscription-based approach for Industry 4.0

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : William Fjellström; Vladislav Snitko; [2021]
    Keywords : Disruptive innovation; Industrial Internet of Things; Subscription-based business models; Software as a Service; Product Service System;

    Abstract : Industry 4.0 has introduced technologies such as machine learning, Internet of Things (IoT), and cloud computing, which has disrupted markets across different industries. These technologies are prime examples of what has come to be known as disruptive innovations. READ MORE

  3. 7. Analysis for the utilization of social media in a Swedish-based SME’s business network : A case study on the service-based startup

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Nitish Shrinivas Kulkarni; Namratha Kumar Vemulkar; [2021]
    Keywords : Business-to-Business Marketing; ARA Model; Social Media; Small-and-Medium Enterprises; Collaboration Process; Hybrid Approach.;

    Abstract : Social media (SM) is an innovative strategy used to develop new forms of communication channels and platforms. This has led to a positive transformation in the marketing strategy for both small-and-medium enterprises (SMEs) and large enterprises. READ MORE

  4. 8. Building Brand Equity in B2B Service Industry : Examination of the Servbrand Framework in Logistics Industry

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Oğuzhan Bilgili; Dilara Fulya Egesoy; [2021]
    Keywords : brand equity; logistics branding; industrial branding; service branding;

    Abstract : This study investigates a debatable subject of branding; building brand equity in industrial service markets, particularly within the logistics service industry. The extant literature provided many brand equity models, the brand resonance pyramid being the most predominant one. READ MORE

  5. 9. Promotion of a Market for Hourly Energy Certificates

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Manuel Maria Vidal Dominguez; [2021]
    Keywords : ;

    Abstract : GHG emissions play a key role in the escalating extreme weather crisis. Commercial and industrial sectors consume almost two-thirds of global end-use electricity; therefore, they have played and will continue to play an important role in driving clean energy in the near term, particularly renewables. READ MORE

  6. 10. An Exploratory Study of Sourcing Options for Alternative Materials to Leather - A Case Study at IKEA of Sweden

    University essay from Lunds universitet/Teknisk logistik

    Author : Akashdeep Maheshwari; David Marriaga Diaz; [2021]
    Keywords : Sustainability; Corporate Sustainability; Leather; Coated fabrics; Leather alternatives; Circular supply chain; Sustainable supply chain management; Purchasing strategic management; Supplier selection; LCA.; Technology and Engineering;

    Abstract : Abstract Title: An exploratory study of sourcing options for alternative materials to leather. Authors: Akashdeep Maheshwari and David Marriaga Diaz – Master Students in Logistics & Supply Chain Management. Division of Engineering Logistics. Lunds Tekniska Högskola (LTH), Lund University. READ MORE