Essays about: "information technology and internet marketing"

Showing result 1 - 5 of 49 essays containing the words information technology and internet marketing.

  1. 1. The Future of Gaming? : A study on the effects of cloud gaming on traditional game purchase and engagement

    University essay from Umeå universitet/Företagsekonomi

    Author : Alexander Kokkonen; Josef Holmlund; [2023]
    Keywords : Cloud gaming; Technology acceptance; subscription marketing; perceived value; perceived ease of use; consumer motivations; hard-core gamer; casual gamer; non-gamer;

    Abstract : In recent years, there has been an increased number of people that are engaged in gaming - a phenomenon connected to constantly developing internet infrastructure and a growing middleclass. The phenomenon of Cloud gaming has received increasing attention since it was introduced some years ago; in 2022 all Cloud gaming services combined had 31,7 million paying users. READ MORE

  3. 2. What Happens When the Cookies Crumble? : A mixed-method approach to investigate Internet users’ perceptions towards the Cookieless Future

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Anikó Ács; Jelia Agiden; [2023]
    Keywords : Third-party Cookies; Consumer Perspective; User Intention; Perception;

    Abstract : Purpose: The purpose of this study is to investigate and understand the consumer perspective and intentions toward the prospect of a future without third-party cookies.Design/Methodology/Approach: This thesis utilized a combination of exploratory and confirmatory research design. A mixed-method approach was used for the data collection. READ MORE

  4. 3. Understanding Data Practices in Private Corporations : Analysis of Privacy Policies, Cookies Statements and “Dark Patterns”

    University essay from Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

    Author : Débora Mendes; [2022]
    Keywords : data privacy; cookies computer science ; data protection; marketing – moral and ethical aspects; electronic surveillance; technology – moral and ethical aspects;

    Abstract : Introduction: We analyse the privacy policies of 15 private corporations to understand if the data handling practices – data collection, storage, and sharing –described in the policies are ethical or unethical. The data we leave behind when we use the Internet are crucial for corporations. READ MORE

  5. 4. The Digital World of Self-Publishing : A qualitative multiple case study examining how digitalization has influenced self-publishing authors.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Elin Oskarsson; Victoria Bergström; [2022]
    Keywords : Technology; Book Publishing; Self-publishing; Digitalization; Authors; Innovation.;

    Abstract : Background: The third revolution, also called the digital revolution, has challenged the traditional way of publishing and the existing business models. Digitalization has become the center of this development and with innovations such as the internet and computers, a whole new world of possibilities for authors have opened up, including self-publishing. READ MORE

  6. 5. Words travel fast : A field study of communication in Ethiopia

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Louise Fransson; [2019]
    Keywords : Ethiopia; Word of Mouth; Trust; Internet Access; Fake News; Filter Bubbles;

    Abstract : The scarce internet access in Ethiopia puts heavy weight on traditional media and people to spread news and information. By testing if the marketing strategy Word of Mouth is applicable on informative content, rather than just brands and products, this thesis explore the motivation to spread news as well as how it is received by a non-internet using group. READ MORE