Essays about: "internal brand image"

Showing result 1 - 5 of 44 essays containing the words internal brand image.

1. 1. Aligning Two Perspectives : A Case Study on how EF can Develop the Internal Marketing with their Brand Ambassadors

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Nellie Sjösten; Lisa Ullman; [2023]
   Keywords : ;

   Abstract : Internal marketing is crucial for the company's employees to make the business more successful. One appliance to prosper the business is through brand ambassadors. Using brand ambassadors, the company can increase its trust, brand image, and more essential segments. READ MORE

3. 2. Exploring Corporate Brand Orientation in a Retail Setting – A Qualitative Case Study in the Swedish Grocery Retail Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julia Hüsam; Linnéa Nordmark; [2023]
   Keywords : Retailing; Corporate Brand Orientation; Corporate Branding; Corporate Brand Identity; Internal Branding; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this thesis is to explore what may facilitate or inhibit a stronger corporate brand orientation in a retail organization. We explore the factors of internal corporate brand identity elements, internal corporate brand image and internal branding, while also considering retail-specific characteristics. READ MORE

4. 3. To be or not to be…green, that is the question

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Zikang Chen; Anna Mellin; Ivelina Petkova; [2022]
   Keywords : Corporate branding; green brand culture; green brand image; green shared vision; green corporate branding; Business and Economics;

   Abstract : Purpose: To explore the roles of brand culture, brand image and brand vision in the context of “green” corporate brands, and identify pitfalls when these elements are not aligned. Methodology: Qualitative research method using primary data (interviews with former and current employees) and secondary data. READ MORE

5. 4. Sustainability in Property Asset Management : An overview of perceptions, important aspects and implementation of sustainability in Swedish commercial real estate companies

   University essay from KTH/Fastighetsföretagande och finansiella system

   Author : William Broberg Piller; Violeth Edgar Nyoni; [2022]
   Keywords : “Property”; “Asset management”; “Real Estate”; “Sustainability”; ”Fastigheter”; ”Hållbarhet”; ”Förvaltning”;

   Abstract : Due to the challenges posed by climate change, the notion of sustainability is gaining traction in the real estate industry. This study highlights property asset managers' conceptual understanding of sustainability, and explores whether the level of implementation of sustainability is actually achieving sustainability objectives through the management of commercial real estate. READ MORE

6. 5. It’s just a meme bro! : How memes in marketing communication affects brand personality

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Alban Krasniqi; Victor L. Palmstadius; [2021]
   Keywords : Brand personality; A New Measure of Brand Personality; secondary associations; memes; marketing communication;

   Abstract : Internet memes have in recent years become a prevalent phenomenon which brands have now started to use in their marketing communication efforts. Previous brand personality research suggested that communication style can change a brand’s perceived personality from a consumer’s perspective. READ MORE