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Showing result 11 - 15 of 304 essays matching the above criteria.
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11. The Brand Creation of an International Football Club
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose - The purpose of this paper is to investigate and analyze the brand creation process employed by international football clubs in relation to their brand identity. Methodology - The methodology for this paper utilizes a qualitative research approach with a multiple case study of four different football clubs, in support of a literature review, and with a proposed theoretical brand identity framework applied to the cases. READ MORE
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12. Sweden's position in a decoupling global economy : The effects of geopolitical developments on Swedish MNEs
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : In recent years, an increase in geopolitical tensions has prompted discussion within International Business research regarding de-globalization and signs of decoupling between previously interconnected markets. This thesis aims to investigate if high-revenue Swedish multinational enterprises’ communications and strategies are affected by exogenous geopolitical developments in the global economy. READ MORE
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13. When Life Gives You Lemons, Make Lemonade : A qualitative case study of the impact of Covid-19 in international supplier selection amongst Swedish companies
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Covid-19 has impacted the international business environment on a large scale. Nonetheless, the pandemic has brought shutdowns and lockdowns, which has caused disruption and a decline in supplies. Implementing risk management in supplier selection strategy has been argued to be critical in managing disruption during Covid-19. READ MORE
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14. How Does An Entrepreneur Create A Born Global Firm? : A Case Study Of A Swedish Start-Up Trying To Enter The Indian Market.
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Purpose - The purpose of this study is to assess the process of early pre-internationalised and pre-market established born global company and to provide viable advice as to how to internationalise the Indian market which is psychically and geographically distant from the Swedish market. Design/methodology/approach - This study follows a qualitative research approach with an inductive single case study design in order to examine in-depth the Swedish start-up, TurtleCare AB, throughout its internationalisation process. READ MORE
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15. Overstretching the Corporate Brand: How to Guide the Brand Image When Extending the Brand?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: This paper aims to research how large corporations with diverse brand portfolios navigate their brand image and how they can avoid the brand overstretching issue. Design/methodology/approach: The methodology of this study implied qualitative case study analysis of three international brands imposed to the risk of brand overstretching, supported by the customer survey, as well as proposed theoretical framework based on the literature review secondary data. READ MORE