Essays about: "international environmental marketing"
Showing result 1 - 5 of 30 essays containing the words international environmental marketing.
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1. The Green Road to Luxury : Insights into the Perceptions of Sustainability in the Minds of Luxury Car Consumers
University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakultetenAbstract : Background The alarming speed of environmental degradation is enhancing the need to shift current production and consumption habits towards more sustainable ones. Luxury producers face the necessity to act following their responsibilities to stimulate sustainable sourcing, manufacturing, and marketing. READ MORE
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2. Sustainable apparel marketing and consumption : An analysis of Patagonia’s Worn Wear video marketing campaign
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: The modern world struggles with an environmental crisis and many industry sectors could be considered as non-sustainable. The fashion industry is poorly performing both in ecological and social sustainability due to mass production and apparel waste caused by fast changing fashion. READ MORE
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3. DMOs Strategies to Attract Tourists to Nature-Based Destinations in Norrbotten County : A qualitative study on DMOs usage of marketing strategies to endorse destinations concerned by nature-based tourism
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : The tourism industry is one of the most thriving industries in the world and nature-based tourism is one of the most expanding sectors in the European tourism industry. However, destinations today have global substitutes which means a destination can easily be exchanged for another destination. READ MORE
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4. A comparative study of sustainable communication on hotels’ websites
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : This thesis investigates how hotels communicate their sustainability efforts to their customers on their websites. As sustainability is becoming more known and more expected, businesses feel more pressure to have sustainable initiatives. READ MORE
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5. Daylighting and Electric Lighting Integration in the Retail Sector
University essay from Lunds universitet/Avdelningen för Energi och byggnadsdesign; Lunds universitet/Institutionen för arkitektur och byggd miljöAbstract : The retail sector represents 11% of the GDP and employs 15% of the workforce in the European Union. To tackle growth of e-commerce, physical retail stores need to be reviewed; both to decrease operating costs, increase productivity and to make the shopping experience more appealing. READ MORE