Essays about: "internet and consumer behavior"

Showing result 1 - 5 of 48 essays containing the words internet and consumer behavior.

  1. 1. Consumer multichannel buying behavior under the pandemic

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Jingming Zhang; Xinyu He; [2023]
    Keywords : Multichannel buying behavior; Covid-19 impact; Retail sales; Consumer purchasing behavior; Sweden; China;

    Abstract : Retail sales have increased significantly in recent years, posing a major challenge for merchants in maintaining a consistent consumer experience across several channels. Changing consumer behaviors have had a big impact on this shift in buying patterns. READ MORE

  3. 2. Do reviews really affect your hotel decision? : A study about what impact reviews have on the consumers buying decision in the hotel industry.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Sebastian Davidsson; [2023]
    Keywords : Hotel booking; Online reviews; Consumer decision making process; E-Word-of-mouth;

    Abstract : Background Today the hotel industry has become very digitalized compared to when there was only a travel catalogue to look in. Nowadays people search for information about hotels and read reviews from past guests online. There are different kinds of accommodations and lately it has become popular with shared services like Airbnb. READ MORE

  4. 3. What Happens When the Cookies Crumble? : A mixed-method approach to investigate Internet users’ perceptions towards the Cookieless Future

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Anikó Ács; Jelia Agiden; [2023]
    Keywords : Third-party Cookies; Consumer Perspective; User Intention; Perception;

    Abstract : Purpose: The purpose of this study is to investigate and understand the consumer perspective and intentions toward the prospect of a future without third-party cookies.Design/Methodology/Approach: This thesis utilized a combination of exploratory and confirmatory research design. A mixed-method approach was used for the data collection. READ MORE

  5. 4. China Influencer E-commerce Livestreaming Marketing Strategy Research

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Yimeng Ma; [2023]
    Keywords : e-commerce; netnography; influencers; followers; and online community;

    Abstract : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. READ MORE

  6. 5. How close are your customers'? A quantitative study on consumers psychological distance and its implications for retailers online strategy

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Matteo Priori; Elienor Werner; [2022]
    Keywords : psychological distance; consumer behavior; e-commerce; online retail strategy; internet behavior;

    Abstract : E-commerce is constantly expanding and evolving, and the retail landscape is currently facing major challenges. Younger generations that have grown up in a digital era are more comfortable navigating the online environment, and they are increasingly constituting a more significant part of the market. READ MORE