Essays about: "internet based marketing communication"

Showing result 21 - 25 of 42 essays containing the words internet based marketing communication.

1. 21. Blog Influence on Consumer Information Search : From a Consumer’s Perspective

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Charlotta Hellström; Emma Hammer; Emma Martin; [2015]
   Keywords : Blog marketing; information search; blog characteristics; blog influence; consumer behavior; online information; online communication;

   Abstract : Title: Blog Influence on Consumer Information Search Authors: Emma Hammer, Charlotta Hellström & Emma Martin Tutor: Jonas Dahlqvist Date: 2015-05-11 Key Words: Blog marketing, information search, blog characteristics, blog influence, consumer behavior, online information, online communication Abstract Information search is crucial to consumers because it can potentially lead to better decision-making, therefor it is argued to be the most important aspect during the consumer decision process (Beatty & Smith, 1987; Schmidt & Spreng, 1996). The Internet has greatly impacted the way consumers search for information (Peterson & Merino, 2003). READ MORE

3. 22. Mistrust in CSR

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Eva Kristin Brüser; Julia Uptmoor; [2014]
   Keywords : Trust Issues; German Consumers; Food Industry; CSR; Social Media; Business and Economics;

   Abstract : Corporate Social Responsibility (CSR) requires an organisation to be responsible for “the impacts of its decisions and activities on society and the environment, through transparent and ethical behaviour that contributes to sustainable development” (ISO Central Secretariat, 2011, p. 26). READ MORE

4. 23. Attitude towards mobile advertising and purchase intention of Swedish customers : A quantitative study on the impact of message content and flow experience

   University essay from Umeå universitet/Företagsekonomi

   Author : Madawa Abeywickrama; Jana Vasickova; [2014]
   Keywords : ;

   Abstract : Due to the rapid technological development in information technologies, and mobile phone industry the usage of smart phone became a new trend consequently leading to more than one billion Smartphone users in the world. One of the most significant characteristic of those users is their growing need to be always connected to the Internet. READ MORE

5. 24. Swedish Banks and Socially Responsible Investments - A qualitative study of strategies and communication

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Carolinne Kaufmann Hellqvist; Hanna Hultman; [2013-07-05]
   Keywords : Banks and SRI; SRI; Socially responsible investments; Sustainable investments; Sustainability funds; Responsible investments; Communicating SRI; Negative screening; Positive screening; Norms-based screening; Active ownership; Shareholder activism;

   Abstract : Purpose: To describe what strategies Swedish banks use when investing socially responsible and how these are communicated. Limitations: The study is limited to investigate five big banks on the Swedish market who invest in funds and stocks. Method: To answer the research questions, a qualitative method is used. READ MORE

6. 25. Online trust : A study about trust in E-commerce

   University essay from Institutionen för marknadsföring (MF)

   Author : Rebecca Eurén; Johanna Vilumsons; Therese Nordin; [2013]
   Keywords : e-commerce;

   Abstract : Communication has developed during the years and is discussed to have become a central part in marketing, since it can be seen as the process where a company try to communicate the value of a product or a service to an end consumer. A relatively new way of communication is through the use of technology and internet, which has given companies new opportunities to communicate. READ MORE