Essays about: "internet based marketing communication"

Showing result 6 - 10 of 42 essays containing the words internet based marketing communication.

1. 6. Opportunities for Short Food Supply Chains : attractive communication strategies within a Swedish REKO-ring

   University essay from SLU/Dept. of Economics

   Author : Filippa Isaksson; Marie Leijon Cedermark; [2020]
   Keywords : communication; direct marketing; network; REKO-rings; short food supply chain; social media; the 4C marketing model;

   Abstract : The interest in locally produced food has increased in Sweden, this has led to several initiatives where consumers can buy products directly from producers. One example of an initiative is REKO-rings, which is an initiative based on contact via the internet, where consumers can shop directly from producers without intermediaries. READ MORE

3. 7. DO CONSUMERS BELIEVE EACH OTHER ONLINE? : A study of how consumers assess credibility of brand-related UGC

   University essay from Umeå universitet/Företagsekonomi

   Author : Rebecca Ketola; Sandra Norrman; [2019]
   Keywords : UGC; brand-related UGC; user-generated content; consumer-generated content; consumer power; consumer response; e-WOM; brand perception; co-creation; brand communication; UGC marketing; brand management; communication process; credibility;

   Abstract : With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. READ MORE

4. 8. Marketing Communication Strategy for a Science Park

   University essay from Högskolan Dalarna/Företagsekonomi

   Author : Anna Luchina; Giacomo Codazzi; [2019]
   Keywords : Science Parks; marketing of services; marketing communications; students as potential customers;

   Abstract : Background: World economy of the 21st century places high demands on national economic systems. Governments implement various initiatives to enable a more effective cooperation between universities and industries in order to increase competitiveness of their economies. Science Parks represent one type of such initiatives. READ MORE

5. 9. Words travel fast : A field study of communication in Ethiopia

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Louise Fransson; [2019]
   Keywords : Ethiopia; Word of Mouth; Trust; Internet Access; Fake News; Filter Bubbles;

   Abstract : The scarce internet access in Ethiopia puts heavy weight on traditional media and people to spread news and information. By testing if the marketing strategy Word of Mouth is applicable on informative content, rather than just brands and products, this thesis explore the motivation to spread news as well as how it is received by a non-internet using group. READ MORE

6. 10. Machine Learning Based Modulation and Coding Scheme Selection

   University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

   Author : Michel Chamat; Bersi Dimitrios Kodra; [2019]
   Keywords : Machine Learning; ML; Modulation and Coding Scheme; MCS; Scheduler; Scheduling; Technology and Engineering;

   Abstract : In wireless communication, resources like bandwidth and energy are scarce and extremely valuable, any system should serve as many users as possible while preserving high Quality of Service (QoS) for the best user experience. Accordingly, the Base Station (BS) has the responsibility to optimally schedule its resources to the users based on the available information. READ MORE