Essays about: "introduction on Multinational Company"

Showing result 6 - 9 of 9 essays containing the words introduction on Multinational Company.

  1. 6. Managing Currency Risk Exposure : A case study of Svenska Cellulosa AB

    University essay from Handelshögskolan vid Umeå universitet

    Author : David Lindström; Erik Säterborg; [2009]
    Keywords : Currency risk management; Hedging;

    Abstract : Introduction: Recent years’ globalization and expanding currency markets have increased the importance of financial managers.  A multinational company handles different currencies through export and imports, and is thus exposed to currency fluctuations. Awareness and assessment of risk management are issues more important not to ignore. READ MORE

  3. 7. Planning Integrated Advertising Campaigns : Multinational enterprises acting on national markets

    University essay from Institutionen för ekonomi

    Author : Anita J. Rosenstock; [2007]
    Keywords : Planning; Advertising; Campaign; Multinational enterprises;

    Abstract : This research paper reviews the topic of Planning Integrated Advertising Campaigns – Multinational enterprises acting on national markets. It examines the relevant theoretical background, the country of Sweden and a concrete business case of the multinational enterprise Dr. Oetker and its activities on the Swedish market. READ MORE

  4. 8. Expatriate Management : Selection and Training in the Expatriation Process

    University essay from IHH, Företagsekonomi; IHH, Informatik

    Author : Ronny Huynh; Rickard Johansson; Tuyet-Tu Tran; [2007]
    Keywords : International Human Resource Management; Expatriation; Selec-tion and Training.;

    Abstract : One of the many tasks that an International Human Resource Management department has relates to the field of expatriation in which an employee is sent abroad to work in a foreign subsidiary. Expatriation is not a new concept, in the early modern era of expatriation after World War II, businesses were usually driven by international divisions that supervised the export issues, licensing and subsidiaries abroad. READ MORE

  5. 9. The Impact of Viral Marketing on Brand Awareness: The Study of SMEs.

    University essay from IHH, Företagsekonomi

    Author : Olga Sobtsenko; Ajdin Hasic; []
    Keywords : Viral Marketing; Brand Awareness; Impact of Viral Marketing on SMEs;

    Abstract : Introduction: Mass marketing techniques have dominated the marketing strategies implemented by companies worldwide. Media such as radio, television, newspapers, direct mail etc. were the ones carrying out the message to the large audience. READ MORE