Essays about: "key issues facing brands in the fashion industry"

Found 1 essay containing the words key issues facing brands in the fashion industry.

  1. 1. Emerging Luxury : - An Explorative Study of the Major Current Challenges Facing International Luxury Fashion Companies in China

    University essay from Företagsekonomiska institutionen

    Author : Linus Holmsäter; [2009]
    Keywords : Fashion; Luxury; Luxury Fashion Brands Companies; Emerging Markets; Strategy; China; Challenges;

    Abstract : Recent years have seen a significant increase in growth of the Asian luxury market, of which China has clearly come to make up the new major market. As the strategic considerations for international companies differ between countries, an individual approach needs to be adopted to customize operations. READ MORE