Essays about: "linguistic prestige"

Showing result 1 - 5 of 9 essays containing the words linguistic prestige.

1. 1. “Yebo Gogo, it’s time to braai Mzansi!” Code-Switching, Borrowing, Prestige, Slang, and Persuasion in the Digital Marketing Industry of South Africa

   University essay from

   Author : Daniel Neate; [2022]
   Keywords : Advertising; code-switching; borrowing; slang marketing; covert or overt prestige;

   Abstract : This paper will analyse code-switching, borrowing, slang, and covert or overt prestige in online and television media. The days of OOH (Out Of Home) advertising are becoming obsolete and moving toward a digital age. READ MORE

3. 2. A lack of flæ:r : A comparative study of English accent stereotypes in fantasy role-playing games

   University essay from Högskolan i Jönköping/Högskolan för lärande och kommunikation

   Author : Eugen Hellström; [2019]
   Keywords : Fantasy role-playing games; phonology; stereotypes; English accents;

   Abstract : This study analyzes the use of linguistic stereotypes in two fantasy role-playing games, Witcher 3: The Wild Hunt and Dragon Age: Origins with a focus on phonology. It investigates how accent stereotypes are used and why they are important for characters in video games, for example regarding prestige and attractiveness. READ MORE

4. 3. Speaking Tumblr : A Case Study of Textual Communication on Social Media

   University essay from Högskolan i Halmstad/Akademin för lärande, humaniora och samhälle

   Author : Tove Elmgren; [2018]
   Keywords : cyberpragmatics; social media; netspeak; computer-mediated communication; functions; textual communication; internet linguistics; Tumblr; phatic communication; covert prestige;

   Abstract : This essay describes a case study of textual communication on the online social mediaplatform Tumblr. The aim of the research was to analyse the communicative functions and thestylistic, sociolinguistic, and pragmatic characteristics of textual discourse on Tumblr. READ MORE

5. 4. Stereotypes of British Accents in Movies : A Speech Analysis of Character Types in Movies with British Accents

   University essay from Högskolan i Halmstad/Akademin för lärande, humaniora och samhälle

   Author : Hanna Berglund; [2017]
   Keywords : Linguistics; stereotypes; accents; phonetics; linguistic identity; movies;

   Abstract : This essay deals with the use of linguistic stereotypes in three different movies with British accents, namely Harry Potter and the Order of the Phoenix, The Lord of the Rings: The Fellowship of the Ring and Narnia: The Lion the Witch and the Wardrobe, with a main focus on phonology. It investigates whether attitudes towards British accents found in studies about ideological beliefs about accent variation are reflected in the selected movies and discusses the notion of linguistic identity. READ MORE

6. 5. From Abominable to Zealous

   University essay from Göteborgs universitet/Institutionen för språk och litteraturer

   Author : Måns Jonsson; [2014-10-13]
   Keywords : Usage guides; stigmatised language; diachronic change; prescriptivism; descriptivism; linguistic prestige;

   Abstract : The aim of this study is to examine the views on linguistic phenomena which have been criticised during the past century. The material used is six British usage guides published between 1906 and 2010 in which five controversial points of usage are selected for study. READ MORE