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Showing result 16 - 20 of 23 essays matching the above criteria.

1. 16. #Incollaborationwith : The importance of using influencer marketing in order to create brand awareness in international markets for e- commerce companies

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Caroline Bylock; Tove Lidberg; [2018]
   Keywords : Internationalization; international marketing; social media; influencer; ;

   Abstract : The purpose of this thesis is to provide a deeper understanding of the reasons why ecommerce companies work with influencer marketing in order to create brand awareness in international markets. In order to conduct this research, relevant aspects of the phenomenon have been identified and consequently analysed in relation to traditional marketing strategies and international markets. READ MORE

3. 17. THE INFLUENCE OF RELATIONSHIP MARKETING AND CRM SYSTEM ON STAKEHOLDERS’ TRUST : A Qualitative Study on Multiple Stakeholder Groups in a Cosmetic and Beauty Industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Athanasios Christopoulos; Puspita Hapsari Agoes; [2018]
   Keywords : ;

   Abstract : CRMsystem and relationship marketing are needed for a company in order to gain its stakeholders’ trust. In a company, there are two different stakeholders. Theinternal and external stakeholders. This thesis will consider both of the different types of stakeholders. READ MORE

4. 18. Corporate social responsibility in Brand equity : A study on how CSR can increase local franchised fast food restaurants brand equity.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Mattsson Frans; Swedenborg Jesper; [2015]
   Keywords : Corporate social responsibility; Fast food restaurants; Franchise; Brand;

   Abstract : Introduction: Research claims that it is hard to divide the responsibility for the local community between the franchisee and the franchisor because of the franchisee does not have clear understanding to what degree they should be committed to local CSR. This research will study the importance of philanthropic CSR activities on local level and see if these activities can be used to strengthen fast food companies’ brand equity. READ MORE

5. 19. An Uphill Struggle - Employer Branding in Controversial Companies

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Erik Hastén; Patric Jakobsson; [2014]
   Keywords : employer branding; controversial industries; consumer branding; recruitment;

   Abstract : This thesis aims to examine how companies in controversial industries conduct employer branding and the way this is affected by factors such as their products and general reputation, the research question is: How Do Companies With a Negatively Associated Consumer Brand attract Talent and Maintain the Employer Brand? The central structure of the thesis means to illustrate the relationship between different aspects that contribute to a company's public image. The study is limited to companies present on the Swedish market. READ MORE

6. 20. The Management of the Service Supply Chain

   University essay from Högskolan i Gävle/Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

   Author : Kechen Chen; Di Yu; [2014]
   Keywords : supply chain; service supply chain management; customers’ satisfaction;

   Abstract : The main topic of this thesis is to study the connection between Service Supply Chain Management (SSCM) and Customer Satisfaction (CS). The study is based on the factors of SSCM for receiving CS and its implementation. READ MORE