Essays about: "literature review on distribution channels"

Showing result 11 - 12 of 12 essays containing the words literature review on distribution channels.

1. 11. Cooperation in the distribution channel : Determinants of inter-organisational cooperation between suppliers and servicing dealers in the Swedish outdoor power equipment market

   University essay from IHH, Företagsekonomi

   Author : Jonas Magnusson; Johan Olsson; Benjamin Risom; [2011]
   Keywords : Relationship marketing; Distribution channels; Inter-organisational cooperation; Commitment trust theory; Swedish outdoor power equipment market;

   Abstract : Background: For manufacturing suppliers, careful handling of business relationships with dealers is an essential function required for business success. End consumers rely on dealers for product information, advice and after sales support; all of which being factors capable of enhancing their perceived value of the product. READ MORE

3. 12. Key Account Management Practices in Home Appliance Industry of Pakistan

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Abdul Razzaq; [2007]
   Keywords : key accounts; business-to-business; relationship marketing; sales management; customer relations; distribution channels;

   Abstract : Abstract Key account management (KAM) is considered as an important marketing trend since last few years. The purpose of this thesis orients to the discussion about key account management practices from selling company’s perspectives in home appliance market of Pakistan. READ MORE