Essays about: "literature review on promotion strategy"

Showing result 1 - 5 of 7 essays containing the words literature review on promotion strategy.

  1. 1. Promoting a Circular Economy in the Mobile Phone Product System in China

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : Shihui Wang; [2020]
    Keywords : Mobile phone; System dynamics model; Sustainability profit; Old-for-new policy; Eco-design; Product service system;

    Abstract : The concept of the circular economy has been introduced to China and encouraged to be implemented in manufacturing industries by the government in recent years. The implementation of a circular economy in the mobile phone product system can potentially serve as a solution to reducing a significant amount of waste mobile phones. READ MORE

  2. 2. Recovery in a digitalized world : An inductive qualitative case study on employers’ and employees’ perceptions of digital solutions to promote recovery

    University essay from Jönköping University/Högskolan för lärande och kommunikation; Jönköping University/Högskolan för lärande och kommunikation

    Author : Maria Liljeqvist; Jessica Hillyer; [2020]
    Keywords : recovery; promoting recovery; healthy workforce; sustainability; digital solutions; återhämtning; främja återhämtning; hälsosam arbetskraft; hållbarhet; digitala lösningar;

    Abstract : Recovery from work is crucial for health and well-being, and organizations have an obligation to enable employee recovery. Organizations can promote employee recovery by implementing strategies and thus reach sustainable development. READ MORE

  3. 3. How Does Intrinsic Motivation Moderate The Effect of honThe Sustained Use of Wearable Fitness Technology? : A Quantitative Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Rasmus Eriksson; Jonas Kose; Antonio Tacke; [2017]
    Keywords : ​Influencer marketing; social media marketing; WOM; communication; SMI;

    Abstract : Background: ​The use of influencers in social media has become a popular strategy in online marketing. The theoretical field is originally derived from communication and word-of-mouth where certain individuals possess the ability to influence others. READ MORE

  4. 4. Choosing the right social media influencer. : A quasi-experiment to explore the impact of influencers’ different characteristics.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Alexander Brorsson; Valery Plotnikova; [2017]
    Keywords : ;

    Abstract : Background: The use of influencers in social media has become a popular strategy in online marketing. The theoretical field is originally derived from communication and word-of-mouth where certain individuals possess the ability to influence others. READ MORE

  5. 5. Enabling behaviour change : community-based social marketing strategy in Malmö

    University essay from SLU/Dept. of Economics

    Author : Maxim Vlasov; [2015]
    Keywords : behaviour change; community; practice theory; recycling; social marketing; sustainable lifestyle;

    Abstract : Our planet is faced with enormous challenges as the extreme weather events related to the human-caused climate change continue to gain strength. The scale of the problem has made changing human behaviour the central focus of sustainable development, and both public and private sector are expected to gain relevant expertise and introduce this work in their agenda. READ MORE