Essays about: "live broadcast"

Showing result 1 - 5 of 21 essays containing the words live broadcast.

  1. 1. Will We Like or Not: Examining the factors that influence consumers’ attitude towards live streaming e-commerce.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Zhiyu Chen; Jiabao Guo; [2022]
    Keywords : Live streaming E-commerce; Satisfaction; Marketing; and Consumer’s attitudes; cognitive perception.;

    Abstract : Background: With the rapid development of information technology, social media and e-commerce platforms have become increasingly popular among consumers. Live streaming e-commerce is a new shopping pattern that has emerged in the process of development. READ MORE

  3. 2. Virtual Cheering together : Studies of Audience-Performer Interactions on live-streaming platforms

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Wong Stella; [2021]
    Keywords : live streaming; music performance; virtual concert; audience engagement; user experience; HCI; embodied interaction;

    Abstract : In the previous two decades, live streaming has become a popular trend in the music industry. From TV and radio broadcast to live streaming on social media, the relationship between audience and performers has been transforming over time. READ MORE

  4. 3. High versus Low: The Effect of AURs and Brand Equity in Live Stream Shopping

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emma Andersson; Sarangua Tsogtoo; [2021]
    Keywords : Live stream shopping; Aggregate User Representations; Customer-based brand equity; Source credibility; Purchase intention;

    Abstract : Live Stream shopping is a rising phenomenon expected to transform retail worldwide. Despite the eminent need for practitioners to understand the best case use of live stream shopping, the subject is scarcely explored in academic research. READ MORE

  5. 4. User-centered Visualizations of Transcription Uncertainty in AI-generated Subtitles of News Broadcast

    University essay from Uppsala universitet/Människa-datorinteraktion

    Author : Fredrik Karlsson; [2020]
    Keywords : automatic speech recognition; uncertainty visualization; subtitles;

    Abstract : AI-generated subtitles have recently started to automate the process of subtitling with automatic speech recognition. However, people may not perceive that the transcription is based on probabilities and may entail errors. For news that is broadcast live may this be controversial and cause misinterpretation. READ MORE

  6. 5. Consumers' attitudes towards personal branding on Twitch.tv and their subsequent purchase intention

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Tobias Nilsson; [2020]
    Keywords : Personal Branding; Live Streaming; Purchase Intention; Attitudes; Twitch.tv;

    Abstract : Through the past decade live streaming has grown to be a greater sensation, creating a competitive scene among those involved. Live streamers are able to broadcast their daily life or their gameplay sessions while also interacting with viewers. READ MORE