Essays about: "local literature for websites"

Showing result 6 - 9 of 9 essays containing the words local literature for websites.

1. 6. Corporate visual identity in foreign markets : An analysis of the relationship between firm- and market-level factors and CVI adjustments of multinational firms and their performance

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Bastian Raschke; Pascal Balonier; [2014]
   Keywords : Corporate visual identity; branding; standardization; adaptation; firm-level factors; market-level factors; company performance;

   Abstract : Purpose: The purpose of this study is to analyze how major transnational firms adjust their corporate visual identity (CVI) when entering foreign markets and to determine whether there is a relationship between firmand market-level factors and CVI adjustments as well as an impact on a company’s performance. Methodology/approach: A deductive approach was applied utilizing triangulation with quantitative research through a content analysis of websites of transnational firms (n=329) and qualitative research through semi-structured interviews with six firms. READ MORE

3. 7. Online communication within host volunteer tourism

   University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

   Author : Karin Hanberger; [2012-11-22]
   Keywords : Online Communication; Non-profit tourism organizations; Electronic word-of mouth; Tourism destination image; Representation; Cultural Tourism; Host Volunteer tourism; Online Social Networking; Global Greeter Network; Greeter Programs; Destination marketing;

   Abstract : What is the Global Greeter Network and what do they do? Global Greeter Network (GGN) is a voluntary association of independent Greeter programs. Greeter programs aspire to provide a personal and diverse image of the destination by matching visitors with local volunteers (called Greeters) for informal rendezvous “off the beaten tourist path”, for free. READ MORE

4. 8. Online Discount Coupon Promotions & Repurchasing Behaviors : The Groupon Case

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Yulia Lvovskaya; Sheena Tan; Chloé Zhong; [2012]
   Keywords : Online discount coupons; promotional tool; repurchasing; transactional customer; Groupon; discounted prices;

   Abstract : In recent years, online discount coupons provided through deal-of-the-day websites have grownrapidly. Perceived as a positive opportunity for local merchants to promote themselves in themarket, a mutual exchange occurs as consumers are able to simultaneously benefit from promotionsand discounts on services and products. READ MORE

5. 9. Protected Designation of Origin, Protected Geographical Indication : their significance for the growth of the food industries in France and Sweden

   University essay from SLU/Dept. of Economics

   Author : Bitota Sparf; [2010]
   Keywords : Protected Designation of Origin; Protected Geographical Indication; Traditional Speciality Guarantee; European Union; EU; AOC; AOP;

   Abstract : Protected Designation of Origin (PDO) is a quality control system created by the European Union (EU) to protect integrity of certain food and drinks that are produced in a specific area in a unique way. By protecting these products, the EU can certify that the traditional region-specific methods of food and drink production are preserved. READ MORE