Essays about: "local studies of advertising"

Showing result 6 - 7 of 7 essays containing the words local studies of advertising.

  1. 6. Street Art and Outdoor Advertisements : the Relationship between Street Art and Outdoor Advertisements in Istiklal and Bağdat Avenues, in Istanbul

    University essay from Lunds universitet/Avdelningen för etnologi

    Author : Mürvet Irem Sirin; Melike Kiratli; [2010]
    Keywords : outdoor advertising; street art; new channels of communication; consumer society; public space; postmodernism; power relations; MACA; everyday culture; the youth; street ; Cultural Sciences;

    Abstract : This thesis focuses on both street art and outdoor advertisements in Istanbul. Specifically, we chose Istiklal and Bağdat Avenues as our fieldwork areas to conduct our research. READ MORE

  3. 7. Is "co-operative" a valuable element in market communication? : an empirical study of consumer perceptions

    University essay from SLU/Dept. of Economics

    Author : Peter Brusvall; [2004]
    Keywords : co-operative; cooperative; market communication; advertising; agricultural; brands; branding; brand identity; consumer behaviour;

    Abstract : The dairy industry has met increasing competition in recent years. The companies must have an clear profile to possess a strong market position. Branding is important and product development and differentiation have increased. READ MORE