Advanced search

Showing result 1 - 5 of 7 essays matching the above criteria.

1. 1. A framework for generating loyalty in the alcohol industry: a case study of Heineken and Budweiser

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Peter Moane; Vladislav Galkin; Alessandro Solmi; [2020]
   Keywords : Brand loyalty; brand awareness; brand personality; physical attributes; perceived quality; alcohol industry; Business and Economics;

   Abstract : Purpose: The purpose of this study is trying to understand which elements are essential to obtain loyalty in the alcoholic beverage industry and how companies can focus their branding efforts on these drivers of loyalty. Methodology: A literature review is conducted to identify the key drivers which can influence brand loyalty. READ MORE

3. 2. Managing Swedish Newspapers in the Digital Age An Investigation of Managerial Responsibility and Innovation

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Roxana Niculescu; [2016]
   Keywords : newspapers; management; newspaper industry; swedish newspapers; innovation challenges; digitalization; ambidextrous organization; traditional business model; management roles; local newspapers; international newspapers.; Business and Economics;

   Abstract : The whole word has been getting somewhat familiar with the crisis that the newspaper industry has been experiencing. The past decade has seen print mainly absorbing finances with little to no profits, and the ever-growing digital not offering enough advertising revenue. READ MORE

4. 3. Swedes’ Understanding of Printed Ads in English : A Study of How Well Swedish Adults Understand the Message of Printed Ads in English

   University essay from Sektionen för humaniora (HUM)

   Author : Mattias Börjesson; [2013]
   Keywords : Advertising; Pragmatics; Semiotics;

   Abstract : Advertising in English is becoming more and more common in Sweden, as well as in other non-Anglophone countries, and not all previous studies agree on how well these ads are understood by the local population. Therefore, the aim of the present study is to achieve a broader understanding as to how well the message of printed ads in English are understood by the Swedish adult population. READ MORE

5. 4. SNSs Advertising Value

   University essay from Centre for Technology, Innovation and Marketing Management (CTIM2)

   Author : Deraz Hossam; Ye Xiaoxiong; [2013]
   Keywords : ;

   Abstract : Introduction: Scholars considered advertising within the SNSs’ as one of the crucial integrated communication tools within the recent few years, due to the cost reduction, its efficiency in reaching the targeted market, in addition SNSs give wider access to new markets as they have high penetration value worldwide. Therefore, many companies consider the SNSs as an essential marketing tool in both local and international markets. READ MORE

6. 5. Self-concept of women in advertising across cultures (Russia and Sweden)

   University essay from Institutionen för humaniora och samhällsvetenskap

   Author : Marina Sotnikova; [2010]
   Keywords : advertising; woman; beauty; visual image; self-concept; cultures; Russia; Sweden;

   Abstract : Self-concept is a very complex structure that includes feelings and beliefs, which people have about them in relations to other people and objects. Many marketers and researchers found that expression of self has a great influence on customer’s buying behavior and defines her attitudes towards products and services that correspond to her self-concept. READ MORE