Essays about: "loyalty tool"

Showing result 11 - 15 of 66 essays containing the words loyalty tool.

  1. 11. A Qualitative Study on Online Music Consumption: How do Online Music Consumers Develop Loyalty Towards Musicians as Brands in the Digital Era?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Simian Yang; Zakariae Fouzbi; [2021]
    Keywords : Brand Loyalty; Digital Consumers; Online Streaming Platforms; Online Social Media; Music Industry; Business and Economics;

    Abstract : Purpose: The aim of this study is to explore and understand how online music consumers develop loyalty towards musicians as brands, along with potential reasons behind that process. Methodology: The study explores the phenomenon of loyalty development of online music consumers towards musicians as brands. READ MORE

  3. 12. The Impact of Social Media Marketing on Brand Loyalty : Case Study of Samsung Smartphones in Vietnam

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Thi Phuong Quynh Vu; Thi Thu Trang Vu; [2021]
    Keywords : Social media marketing; Social media marketing activities; Brand loyalty; Digital marketing; Samsung smartphones; Vietnam market.;

    Abstract : Background: Social media marketing has been used to facilitate communications and interactions between customers and brands and is considered as the effective driver to influence the customers’ buying behaviours and loyalty. Since its emergence in Vietnam market, Samsung smartphone brand has secured a considerable market share in this country and has activated some social media platforms to stay connected with its customers. READ MORE

  4. 13. The Pop(up)ular Brand Experience

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Annie Johnson; Julia Carlsson; Rebecca Larsson; [2020]
    Keywords : Pop Up Phenomenon; Pop Up Store; Multisensory Marketing; Multisensory Experience; Experience Economy; Brand Loyalty;

    Abstract : It seems that online retail is erasing the presence of physical stores, referred to as the retail apocalypse. Consumers’ desire to experience brands is increasing whilst sensory experiences in the online retail environment are limited. READ MORE

  5. 14. Mastering the Process of Change

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emilia Marzouk; Sofia Petersson; [2020]
    Keywords : Loyalty Program; Customer Loyalty; Customer Expectation; Expectation Management; Customer Engagement; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this study is to increase the knowledge and understanding surrounding changes in loyalty programs. The aim is to further examine how a change in loyalty programs affects customer expectations and loyalty. READ MORE

  6. 15. Cost effective and sustainable grocery shopping

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Oscar Andersson; Erik Lundow; [2020]
    Keywords : Groceries; Shopping; Discounts; Savings; Digitalisation; Cross-shopping; Sustainability;

    Abstract : The aim of the study is to see if a digital tool can combine the benefits of shopping online, with the perks of purchasing groceries in a physical store. Previous research in the area has found that grocery shopping online isn’t growing at the same pace as normal retail shopping online. READ MORE