Essays about: "loyalty tool"

Showing result 21 - 25 of 66 essays containing the words loyalty tool.

  1. 21. The "unloyal" Millennials : A survey study investigating the relationship between internal communication and employee brand attitudes in the healthcare sector

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Cajsa Andersson; Ebba Jakobsson; [2019]
    Keywords : Internal communication satisfaction; employee brand attitudes; employee brand loyalty; Millennials; healthcare; employment factors; employee retention; Internkommunikation; varumärkesattityder; medarbetarlojalitet; Generation Y; sjukvård; anställningsfaktorer; personalomsättning; Social Sciences;

    Abstract : Sveriges sjukvård står inför problem relaterade till hög personalomsättning. Kostnaderna för ny rekrytering är hög, den ökade mängden hyrläkare äventyrar pa-tientsäkerheten och Generation Y verkar ha en högre krav på sin arbetsgivare än tidigare generationer. READ MORE

  3. 22. The impact of product promotion on customer loyalty: A quantitative study on Zara

    University essay from Umeå universitet/Företagsekonomi

    Author : Anh Quang Bui; Víctor Muñoz Martinez; [2019]
    Keywords : Customer Loyalty; Product Promotion;

    Abstract : We are living in a competitive business world, on which every company strives to have a better and more significant share of the market. Long term customer relationship is essential in order to reach that success. READ MORE

  4. 23. Ecodesign strategies in Small- and Medium Sized Companies

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Dylan Suijker; [2018]
    Keywords : Sustainable Development; Small and Medium Sized Businesses; Ecodesign; Motivations for Ecodesign; Ecodesign Methods and Tools;

    Abstract : The objective of this study is to find out how and why Small to Medium sized Enterprises (SME’s) practice ecodesign. This problem is investigated by conducting seven qualitative interviews with spokesmen from ecodesigning SME’s in The Netherlands. READ MORE

  5. 24. Canonising Culture: Collective Identity Construction in the Denmark Canon

    University essay from Lunds universitet/Europastudier

    Author : Stine Ebbesen; [2018]
    Keywords : Denmark Canon; collective identity; cultural heritage; canonisation; identity narrative; Danish identity; nationalism; European Studies; Social Sciences;

    Abstract : Inspired by what appears to be a nationalist turn in cultural policy-making across Europe, this thesis is concerned with the recent upsurge in the canonisation of Danish culture as it seems to somewhat contradict the cultural policy priorities pursued by the supranational and intergovernmental bodies of which Denmark is a member. The purpose of the research is to investigate how collective identity is constructed in the Denmark Canon. READ MORE

  6. 25. Ready to talk Kakao? The Role of Customer Engagement in Multi-Sided Platforms : On the Pioneering Example of KakaoTalk

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Jan Christian Okel; Honga Ross; [2018]
    Keywords : customer engagement; multi-sided platforms; nomological network; antecedents; relationship commitment; user loyalty;

    Abstract : Background: In the advent of multi-sided platforms defying traditional business models, sustaining long-term scale and success of platforms remains a great challenge to date. At the same time, customer engagement prevails as a superior factor enhancing customer loyalty in the current relationship marketing theory. READ MORE