Essays about: "loyalty tool"

Showing result 6 - 10 of 66 essays containing the words loyalty tool.

1. 6. Evaluating Brand Perception Regarding Sustainability through Digital Marketing

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Amber Javed; [2022]
   Keywords : digital marketing; social media; sustainability; climate change; online media; marketing campaign; fashion brands; brand management; consumer behaviour; brand loyalty; brand image; carbon footprints;

   Abstract : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. READ MORE

3. 7. Bridging the gap: An exploration into how NFTs can be used as a tool for brand management

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Diogo de Lima; Anete Katrina Kalnina; Sebastian Franzén; [2022]
   Keywords : NFTs; Brand Loyalty; Brand Awareness; Business and Economics;

   Abstract : Purpose: The purpose of this paper is to explore the usage of NFT’s in branding through the introduction of a framework that explores the correlation between the practical benefits for the NFT user and Brand Awareness or Brand Loyalty for the Brand. Methodology: To fulfill the papers’ purpose we conducted a literature review and a qualitative study exploring four different cases; NBA, J. READ MORE

4. 8. How to gain and retain customers : a case study of how the daily work with CRM and e-CRM unfolds amongst large-scale firms in a contingent environment

   University essay from SLU/Dept. of Economics

   Author : Aran Candil Sulayman; David Hartman; [2022]
   Keywords : CRM; e-CRM; contingency theory; digitalization and performance; large-scale firms;

   Abstract : It has become increasingly important in the last decade to stay on top of the rapid digitalization, which has made efficient management of customer relationships increasingly essential for firms to implement within their business process. This has led to Customer Relationship Management (CRM) and the digital extension of it, electronic Customer Relationship Management (e-CRM) becoming cornerstones to the daily operations of many large-scale firms. READ MORE

5. 9. DEVELOPMENT OF IMMERSIVE EXPERIENCE FOR THE RECONSTRUCTION OF A VINTAGE CINEMA THEATRE - Explore techniques of game design and immersive technology to recreate the experience of exploring the Flamman cinema building

   University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

   Author : PETRA BÉCZI; [2021-11-03]
   Keywords : virtual reality; Oculus Quest 2; preserving cultural heritage; Blender; Unity game engine; game design and development; haptics; immersive simulation; motion sickness; technological affordances; computer graphics; performance optimization; play testing and observation; interview; thematic analysis;

   Abstract : Virtual reality (VR) made cinema applications today can be considered as simple media players that are often set in a fictions environment without the privilege of explorability given to the user - who from the start remains seated in the virtual world. That is due to the definition of user control which is restrained to the extent that the controllers are moderated to the definition of interaction with graphical user interfaces such as media player buttons. READ MORE

6. 10. eCRM features and customer loyalty : A qualitative study within the video streaming industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Millie Karphammar; Jennifer Brettschneider; [2021]
   Keywords : eCRM; CRM; customer loyalty; video streaming industry;

   Abstract : The video streaming industry has grown at a rapid speed during the past decade and has becomea trending topic in regard to technological advancements. Nowadays, there are manycompetitors in the market, and it is getting harder to stand out from the competition. READ MORE