Essays about: "luxury product"

Showing result 21 - 25 of 55 essays containing the words luxury product.

  1. 21. Nedåtgående vertikala produktlinjebreddningar : en litteraturstudie

    University essay from SLU/Dept. of Economics

    Author : Jonas Kibreab; Mattias Åkerblom; [2018]
    Keywords : marknadsföring; produktlinjebreddningar; varumärkeskoncept; vertikala; litteraturöversikt; marknadsandelar;

    Abstract : Nedåtgående vertikala produktlinjebreddningar (NVP) är ett sätt för företag att nå ut till konsumenter som inte har betalningsviljan för dess nuvarande produkter. NVP görs genom att minska kvaliteten på en produkt inom en viss produktlinje och sedan sälja den till ett lägre pris. READ MORE

  3. 22. Consumer Engagement on Social Media : An Explorative Study of Co-Creative Interaction and Activities on Luxury Fashion Brands’ Corporate Social media pages

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Stephie Douib; [2018]
    Keywords : Luxury fashion; Social media marketing; Social media activities; consumer engagement; Co-creation; brands’ social media content;

    Abstract : Considering social media’s widespread marketing possibilities this study aims at investigating consumer engagement across YouTube, Facebook and Twitter and how luxury fashion brands can produce such activities on their corporate social media pages. Through applying a mixed method combining both social media data collection together with conducting a content analysis, both quantitative and qualitative measurements were attained. READ MORE

  4. 23. Digitalisation of the luxury product: A viable strategic response in a declining luxury watch industry?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Adam Woodall; [2017]
    Keywords : Strategy; digitalisation; luxury watches; Business and Economics;

    Abstract : .... READ MORE

  5. 24. How to improve a luxury product's value ?

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Gautier Fiastre; [2017]
    Keywords : Luxury; Product’s value; Kano Model; Customers’ satisfaction;

    Abstract : This paper is aimed at understanding a luxury product’s value. The luxury market is a really special market, with different rules and a different logic than other markets. Customers are not only looking for useful or efficient product, but for quality, scarcity and well-valued products. READ MORE

  6. 25. Clean Fallacy : A quantitative study about the price-sustainability relationship within the garment industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Elske Wouda; Khang Le; [2017]
    Keywords : price-sustainability relation; country of manufacture; Sustainable Society Index; garment industry;

    Abstract : Corporate colonial behaviour of fashion companies has left the Rana Plaza in ruins and paved the garment industry with catastrophic deaths, casualties, and hypocrisies. As a consequence, the industry is being scrutinized, especially the cheap brands. READ MORE