Essays about: "luxury product"

Showing result 11 - 15 of 55 essays containing the words luxury product.

  1. 11. Changan Traveler : A Premium Service for Tomorrow

    University essay from Umeå universitet/Designhögskolan vid Umeå universitet

    Author : Robert Schäfer; [2020]
    Keywords : Shared; Premium; Mobility; Automotive Design; Exterior Design;

    Abstract : The idea for the vehicle was inspired by an interest in creating a tranportation possiblity with an advanced design. The author had the fortunate opportunity to carry out an exam project at the automobile company Changan whose design department is in Turin, Italy. Changan produces almost exclusively passenger vehicles for the Asian market. READ MORE

  3. 12. DO YOU REALLY NEED IT? A QUALITATIVE STUDY OF CONSPICUOUS CONSUMPTION IN RELATION TO SELF-IDENTITY

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Marco Bojic Olsson; [2020]
    Keywords : Conspicuous consumption; self-identity; consumption; social capital; materialism; Social Sciences;

    Abstract : Conspicuous consumption has been steadily growing and possess considerable functions in creating and expressing consumers’ self-identities. Conspicuous consumption is something that plays a large part in the consumers lives due not only the visible exchanges but also the symbolic value that it brings and creates a reciprocity between consumers self-identity and conspicuous consumption. READ MORE

  4. 13. Understanding the design and delivery of customer experience from multiple perspectives : A case study within luxury travel industry

    University essay from Uppsala universitet/Industriell teknik

    Author : Gurruraj Anantharramu; Pascal Kaiser; [2020]
    Keywords : Experience Economy; Customer Experience; Customer Journey; Touchpoints; Co-creation; Customer; Luxury Travel Industry; Supply-Chain;

    Abstract : Staging experiences and providing optimal customer experience has become the new battlefield within the marketing segment, since the introduction of experience economy. The modern customer has multiple devices, channels and touchpoints to interact with the organization and with rapidly changing digital technology, where the product or service information are available online 24/7, he/ she is in-charge of his/ her own experiences. READ MORE

  5. 14. Customer experience through packaging in an online context : Creating value to neo-luxury customers in Generation Y

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Karin Hammers; Almina Herrlin; Adam Johansson; [2020]
    Keywords : Customer experience; e-commerce; Generation Y; neo-luxury; packaging; unboxing experience; value creation;

    Abstract : The development of technology has contributed to a fast-growing market for e- commerce. Through e-commerce, the physical interaction has decreased, and new interaction tools have been implemented to gain competitive advantage. Packaging is one way to communicate with customers and often the first physical contact with brands when purchasing online. READ MORE

  6. 15. Customer involvement through social media in the product development process within the luxury goods industry

    University essay from Göteborgs universitet/Graduate School

    Author : Louise Granström; Iris Minö; [2019-07-09]
    Keywords : Product development process; Social media; Customer involvement; Luxury goods industry; Luxury brands; Open innovation; Digitalization; Kering; S.T. Dupont; Swarovski; Ted Baker; J.Lindeberg; By Malene Birger;

    Abstract : Background and Purpose Rapid technology transformation and changing customer preferences are impacting the luxury goods industry. By 2025, 100% of luxury purchases will be influenced by an online interaction and social media channels have hence been considered as an important way to establish relationships with consumers. READ MORE