Essays about: "magazine publishing"
Showing result 6 - 8 of 8 essays containing the words magazine publishing.
-
6. Beyond branding – Communicating authors in the Swedish publishing industry
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Authors are the public face of the publishing industry and a key aspect of its mar-keting efforts. This thesis aims to explore different communication strategies surrounding authors within the industry, with a special focus on the growing trend of branding authors. READ MORE
-
7. The Role of Customer Magazines Customers’ perceptions of the Volvo Trucks Customer Magazine
University essay from Göteborgs universitet/Institutionen för journalistik, medier och kommunikationAbstract : Title The Role of Customer Magazines - Customers’ perceptions of the Volvo Trucks Customer Magazine Author Veronica Nyblom Course Bachelor thesis in Media and Communication studies Semester Spring semester 2010 Supervisor Jan Strid University University of Gothenburg Aim The purpose of this study is to investigate how the readers perceive the Volvo Trucks customer magazine, and if these perceptions correspond with the magazine objectives Method Qualitative interviews Material Four conducted telephone interviews with customers from South Africa, Saudi Arabia and Argentina Main results The main results of this research study show that the general perception of the customer magazine is positive, and that the image of Volvo Trucks as a technically driven company should be further emphasized throughout the magazine. Furthermore, the consensus among the respondents indicates that the interpretation and perception of the magazine is primarily derived from the respondents’ professional job role, rather than being influenced by individual or cultural norms and values. READ MORE
-
8. Sustainopreneurship - Business with a Cause : Conceptualizing Entrepreneurship for Sustainability
University essay from Ekonomihögskolan, EHVAbstract : This thesis presents a tentative definition of the concept of sustainopreneurship - in the most simplified form described as entrepreneurship and innovation for sustainability - “Business with a Cause”. The concept takes its departure from generic entrepreneurship theory development, its extensions and further contextualization into the domains of sustainability, primarily through recent research. READ MORE
