Essays about: "management thesis on marketing online"

Showing result 21 - 25 of 41 essays containing the words management thesis on marketing online.

  1. 21. Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM

    University essay from Avdelningen för ekonomi

    Author : Nilnta Elpida Morais; Joyce Mhando; [2012]
    Keywords : viral marketing; electronic word of mouth; word of mouth; customer relationship management; customer satisfaction;

    Abstract : Aim: The Internet has provided a medium for word of mouth and its electronic extension, also known as viral marketing. In the hospitality and tourism industry, use of the internet has caused drastic changes. READ MORE

  3. 22. Assessment of factors influencing marketing strategies of Software as a Service or SaaS

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Natalia Michelsonas; Rahim Mohammed Abdur; [2012]
    Keywords : SaaS; Software as a Service;

    Abstract : This paper analyses marketing strategies appropriate for small companies providing SaaS (“Software as a Service”) solutions. The exploratory research approach was adopted to answer the thesis question. Three frameworks were used by the researchers as the basis for data analysis. The first is the DEMATEL approach developed by Wu et al. READ MORE

  4. 23. Combining the Benefits of Traditional Commerce and E-Commerce with M-Commerce benefits in the Retail Industry

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Kenneth Corbitso; Thomas Ash; Neil Pisone; [2011]
    Keywords : M-Commerce; Mobile Commerce; Retail Industry; Clicks-and-Mortar; Interactive Marketing;

    Abstract : The convergence of traditional and electronic commerce practices is being driven by the need for businesses to keep up with the ever increasing competition of online retailing. This thesis aims to examine and analyze the possible benefits that may arise via the use and development of rapidly evolving mobile technology, through analyzing the benefits of each of the forms of commerce during outlined stages of retail process, in order to evaluate to what extend the benefits can be combined. READ MORE

  5. 24. Shopping as an experience

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : ANDERSSON CAROLINE; [2011]
    Keywords : shopping malls; shopping centers; fashion management; experience marketing; relationship marketing; branding;

    Abstract : The consumption society is expanding with stores and shopping malls which require that a store as well as a mall distinguish from the great mass. Today's consumption society is a difficult marketplace for companies to reach out to their consumers. READ MORE

  6. 25. Future Communication Channels in China - A Case Study at Sandvik Mining and Construction in China

    University essay from Lunds universitet/Produktionsekonomi

    Author : Jakob Johansson; [2011]
    Keywords : Technology and Engineering;

    Abstract : Purpose: The Chinese mining industry is the third biggest in the world in terms of scale and magnitude. Due to the growing importance of the Chinese market, Sandvik Mining and Construction is investing heavily in China. As a result, there is a need for a new marketing plan for China. READ MORE