Essays about: "management thesis on marketing online"
Showing result 11 - 15 of 41 essays containing the words management thesis on marketing online.
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11. Co-creating Your Own Luck - A Quantitative Study of Non-participating Consumers' Responses to Communicated Consumer Co-creation in New Product Development
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Consumers are deemed to be the most important external source used in innovation processes. Recently, the interest in consumer involvement in new product development has increased, both in practice and within research. READ MORE
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12. Contemporary brand strategy creation and portrayal of a music artist on social media : A management perspective
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : The technological advancements in the web 2.0 era have been argued to have had a great impact on creating brand strategy and conducting communication. The music industry is categorized as a high interactivity industry, thus the interaction between marketing practitioners and consumersis high in its nature. READ MORE
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13. Practicing the Resource Based View: Learning to Play the Song of “Theory in Practice”; A reflective case study on the challenges of formulating an expansion strategy through the lens of the resource based view
University essay from Göteborgs universitet/Graduate SchoolAbstract : Background and Problem: The resource based view (RBV) has been a central paradigm within management research for more than two decades and it is an accepted theory used to analyze differences in firm performance as well as strategy formulation. However, the RBV has been accused of being too theoretical with practitioners finding it difficult to fully operationalize its concepts, making the RBV difficult to use in practice. READ MORE
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14. Strategic integration in the Swedish nutritional online and offline market
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : The purpose of this thesis is to investigate how e-business might be integrated into a strategical framework. The strategical framework was based on the Nilsson and Rapp (2005) strategical framework, and e-business strategies were mainly based on customer relationship management strategies that are used in e-commerce companies. READ MORE
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15. Automotive Fleet Sales Management
University essay from Lunds universitet/ProduktionsekonomiAbstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE