Essays about: "management thesis on service marketing management"

Showing result 36 - 40 of 93 essays containing the words management thesis on service marketing management.

  1. 36. Logistic Service Development of E-commerce : A case study of AliExpress - an online international trade platform in China

    University essay from IHH, Marketing and Logistics

    Author : Wei Gong; Xuan Kan; [2013]
    Keywords : E-commerce; Logistic Service Development; 3PL;

    Abstract : Background: as a convergence of business activities and information technology, e-commerce has brought massive changes to the supply chain management. Today, many e-commerce companies choose to cooperate with third party logistic service providers to perform or improve their logistic services. READ MORE

  3. 37. The Success Factors of PSS Development : A Transformation of Traditional Manufacturing Companies

    University essay from Akademin för innovation, design och teknik

    Author : Susanna Stargård; Sara Hassan; [2013]
    Keywords : PSS; PSS development; performance measurements; success factors;

    Abstract : The competition and increasing customers‘ demands makes traditional manufacturing companies consider new ways of differentiate themselves. One way of doing this is to develop product service system (PSS) solutions. PSS solutions are a total offering, where the customer purchases the use of a solution instead of a physical product. READ MORE

  4. 38. Förutsättningar för en lyckad lansering av ”Modultrall” : en studie av konsumenter, små byggföretag och bygghandeln

    University essay from SLU/Dept. of Forest Products

    Author : Daniel Färdeman; [2013]
    Keywords : Innovationsspridning; diffusion of innovation; conjointanalys; modultrall; Karl Hedin; Conjoint analysis; modular decking;

    Abstract : Analytiker betonar att produktutveckling är viktigt för att lyckas i skogsindustrin. De nordiska sågverken fokuserar idag på att förbättra sin marknadsposition genom produktförnyelse, nya marknadsstrategier och omstrukturering av värdesystem. Ett företag som gjort detta är AB Karl Hedin. READ MORE

  5. 39. Word of Mouth Marketing in Education and Training Industry : A case study of Word of Mouth communication and its influence on consumer decision making process in the Chinese Education Market

    University essay from IHH, Företagsekonomi

    Author : Qian Wei; Wei Gong; Yidi Zhu; [2012]
    Keywords : Word of Mouth marketing; Education and Training industry;

    Abstract : Purpose: the purpose of this thesis is to explore how entrepreneurial business within Chinese education and training service industry to conduct Word-of-Mouth marketing and to further investigate the factors that influence the effectiveness of WOM marketing during customer purchase decision making process. Based on the purpose above, the authors aim to investigate whether there is a relationship between input and output WOM in terms of those factors. READ MORE

  6. 40. Internal Marketing : A study within the Profil Group

    University essay from IHH, Nationalekonomi; IHH, Företagsekonomi

    Author : Ann Nguyen; Eva-Lena Sandlund; Xu Zhang; [2012]
    Keywords : Internal marketing; motivation; strategic management and Profil group;

    Abstract : Problem – The expansion of the service sector in Sweden resulted with more jobsopportunities, which leads to higher employee turnover rate. Moreover the lack ofinternal marketing within the organization makes the situation even worse. READ MORE