Essays about: "management thesis on service marketing management"

Showing result 31 - 35 of 93 essays containing the words management thesis on service marketing management.

  1. 31. Achieving front-line employee’s satisfaction through Internal marketing in service organizations; A case of SEB bank.

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : David Malmberg; Kenan Bouzo; Mohammed Al-aqel; [2014]
    Keywords : Internal Marketing; Internal Marketing Mix; Human Resource; Service Organization; Internal Customers; Internal Service; Service marketing; Front-line employees;

    Abstract : Problem definition: In service organizations, front-line employees are considered to be the primary element when providing the organization’s services as they interact directly with customers and influence their perception of service quality. In other words, if the front-line employees are satisfied they will deliver the organization’s services in the best way which will directly lead to customer satisfaction. READ MORE

  3. 32. How to manage the bullwhip effect in the supply chain : A case study on Chinese Haier Group

    University essay from Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

    Author : Ronghe Peng; Yi Xiao; [2014]
    Keywords : Bullwhip effect; Supply chain; Haier Group;

    Abstract : This thesis intended to increase the understanding of bullwhip effect in electrical appliance industry in the Chinese market. In the supply chain management, the bullwhip effect is a phenomenon can never be ignored. READ MORE

  4. 33. Co-created reputation in a nonprofit context : A mixed-method study of SACC-DC

    University essay from Umeå universitet/Företagsekonomi

    Author : Denise Ampuero; Sophie Holmberg; [2014]
    Keywords : Corporate reputation; co-creation; nonprofit organizations; brand image; brand identity;

    Abstract : Reputation has been the subject of marketing research throughout recent years, and it was found to be an important measure of how organizations are perceived. The theory of co-creation, where organizations interact and deliver value through the involvement of customers, has also shown positive effects on performance. READ MORE

  5. 34. Seasonal Employees as Brand Ambassadors? - A Bachelor Thesis about Management Strategies for Seasonal Employee Commitment and Brand Ambassadorship

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Kristina Magnusson; [2014]
    Keywords : seasonal employment; contingent employment; employee commitment; branded service encounters; brand personality; brand ambassadors; Social Sciences;

    Abstract : Today, the majority of employees in the tourism industry work under contingent and fairly insecure working conditions, among them seasonal employees. In this industry, the business of amusement parks and resort hotels is one with a high quota of seasonally hired front-line employees. READ MORE

  6. 35. Service Innovation and Business Models : A Case Study of A Small Swedish ICT Company

    University essay from KTH/Industriell Management

    Author : Alexander Wendel; [2013]
    Keywords : Big Data; Business Midel; Digital Business Models; Digital Economy; ICT Industry; Service Innovation; Big Data; Affärsmodell; Digitala affärsmodeller; Digital Ekonomi; ICT-industri; Serviceinnovation;

    Abstract : Innovation has become of increased importance to a company’ competitive advantage during the past years. Over the years, the importance of services has increased. Information and Tele- Communication Technologies (ICT) have become a supportive role in almost any type of industry. The ICT market is continuously changing at a very high pace. READ MORE