Essays about: "management thesis on service marketing management"

Showing result 26 - 30 of 93 essays containing the words management thesis on service marketing management.

1. 26. Applying a lens of practice theory to understand the role of sustainability-labels in sustainable fashion shopping

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : My Lindersson; [2017]
   Keywords : sustainability-labels; sustainable fashion shopping; sustainable shopping practices; sustainability marketing; service management; Social Sciences;

   Abstract : With this thesis, the aim is to understand how consumers relate to sustainability-labels on fashion products, in terms of perceived meaning and competence for using the information conveyed, and to understand how sustainability-labels may be used to influence product choices that are part of sustainable fashion shopping practices. Apart from a literature review on findings from prior research within the field of sustainability marketing, the thesis uses a practice theory approach. READ MORE

3. 27. “Where are the chopsticks!?”

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Niklas Sjölund; Jonatan Sölve; Nils Hjalmarsson; [2016]
   Keywords : Authenticity; adaptation; service marketing; value creation; Chinese culture; consumer insight; Business and Economics;

   Abstract : Abstract Title: “Where are the chopsticks!?” Seminar date: 25th of May 2016 Course: FEKN90: Degree project for Master of Science in Business and Economics, Business management, Master level, 30 ECTS. Authors: Nils Hjalmarsson, Niklas Sjölund, Jonatan Sölve Advisor: Annette Cerne Keywords: Authenticity, adaptation, service marketing, value creation, Chinese culture, consumer insight Purpose: The purpose of this thesis is to explore how authenticity is perceived and valued by consumers in a decontextualized exotic restaurant setting. READ MORE

4. 28. Strategic integration in the Swedish nutritional online and offline market

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Fredrik Alexandersson; Lobna Said; [2016]
   Keywords : strategic integration; e-business; customer life cycle model;

   Abstract : The purpose of this thesis is to investigate how e-business might be integrated into a strategical framework. The strategical framework was based on the Nilsson and Rapp (2005) strategical framework, and e-business strategies were mainly based on customer relationship management strategies that are used in e-commerce companies. READ MORE

5. 29. Relationships between internal suppliers and internal buyers in industrial markets : A multiple case study of an international corporation

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Jenni Luhtio; [2015]
   Keywords : Interorganizational relationships; internal supplier; internal buyer; industrial market; interorganizational dependency; relationship marketing; relationship management; cooperation; communication; trust; commitment; interaction approach;

   Abstract : The purpose of the thesis is to examine how relationships between internal suppliers and internal buyers that are a part of the same international corporation are managed and maintained in an industrial market. In order to fulfill the purpose, a multiple case study of Atea, a Scandinavian IT infrastructure provider, is applied. READ MORE

6. 30. How to manage online review sites successfully : A service management perspective

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Malin Wennergren; Emma Dahlin; Martina Enebrand; [2015]
   Keywords : ;

   Abstract : Background: Due to new technologies, electronic word-of-mouth (eWOM) is becoming increasingly important, and has proven to have a significant impact in the decision-making process within the tourist industry. There is a large assortment of research focusing on why consumers voice their opinion online and engage in eWOM. READ MORE