Essays about: "market entry uae"

Found 2 essays containing the words market entry uae.

1. 1. “The Sleeping Partner” : A qualitative research examining the “sponsorship” entry in the Middle East- The case of the UAE

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ahmed Madi; Hassan Alssaqqal; Edwin Zarkovsky; [2022]
   Keywords : Sponsorship; market entry strategies; United Arab Emirates UAE ; Entry Modes; Local sponsor selection criteria;

   Abstract : Scholars in the international business field have presented various findings on international entry mode strategies, yet few were conducted on the Middle East. However, a recent study has presented a new form of entry mode used among multinational corporations (MNCs) in the Middle East where foreign companies tend to form partnership with individuals (local sponsor) rather than corporations when entering the market. READ MORE

3. 2. Change Of Entry Mode : a case study of Swedish retail firm in the United Arab Emirate

   University essay from SLU/Dept. of Economics

   Author : Emmanuel Onyebuchi Nnagbo; [2009]
   Keywords : change; entry mode; internal factors; external factors;

   Abstract : Over a decade, there has developed a strong tendency in International Business studies to discuss the internationalization of multinational corporations. This development is not surprising as the ongoing globalization has pushed corporations to seek entry into foreign markets at a relentless pace. READ MORE