Essays about: "market leadership"

Showing result 31 - 35 of 218 essays containing the words market leadership.

  1. 31. Stories of Climate Change : Circular Transformation or Business as Usual? A Discourse Analysis of Climate Change Mitigation Policy in Three Swedish Municipalities

    University essay from Linköpings universitet/Tema Miljöförändring

    Author : Malin Andersson; [2021]
    Keywords : Argumentative discourse analysis; circular economy; climate change mitigation policy; ecological modernization; post-politics; transformation;

    Abstract : This thesis identified dominant discourses in climate change mitigation policy in three Swedish municipalities using argumentative discourse analysis. It was explored how these discourses influence the potential for success in mitigating climate change. READ MORE

  3. 32. To reorganise during an era of remote working

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Tove Josefsson; [2021]
    Keywords : Reorganisation; change management; remote working; employee commitment; work environment; Omorganisation; förändringsarbete; hemarbete; medarbetarengagemang; arbetsmiljö;

    Abstract : Challenges and opportunities due to a reorganisation while working remotely are here investigated by conducting a case study, based on the individual perspective of employee commitment. Reorganisation is becoming common practice to maintain competitiveness on the market and to adjust changes in the internal and external environment. READ MORE

  4. 33. The future of Salesforce motivation in the B2B security-sector market : What we can learn from the Covid-19 pandemic

    University essay from Umeå universitet/Företagsekonomi

    Author : Anton Lundbäck; Mathias Särkimukka; [2021]
    Keywords : Salesforce; motivation; Covid-19; pandemic; security sector; B2B;

    Abstract : The Covid-19 pandemic has changed the way of working for employees and companies around the world. An important part of an organization is the salesforce since they are building relations with customers and making sales. READ MORE

  5. 34. Do as I do! : A single case study investigating leadership within a successful e-commerce company with a Customer Experience focus

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Emelie Fors; Evelina Lundberg; [2021]
    Keywords : Leadership; Leadership style; Transformational Leader; Digital leader; Digital Era; E-commerce; Customer Experience; Employee Engagement; Corporate Culture; Organisational structure; Ledarskap; Ledarstil; Transformerande ledare; Digital ledare; Digitalisering; E-handel; Kundupplevelse; Medarbetarengagemang; Företagskultur; Organisationsstruktur;

    Abstract : The digitised world of today has led to the development of new organisational structures within companies, resulting in new leadership styles in digital firms. Furthermore, customers’ demand is constantly increasing, which results in the importance of delivering an experience to the customers to stay competitive in the market. READ MORE

  6. 35. A Study of How the COVID-19 Pandemic Impacts Swedish SMEs’ Internal Communication

    University essay from Södertörns högskola/Företagsekonomi

    Author : Stina Obrovac Sandqvist; Linda Åberg; [2021]
    Keywords : Internal Communication; Leadership; Organizational Climate; SMEs; COVID-19; Intern Kommunikation; Ledarskap; Företagsklimat; SMFs; COVID-19;

    Abstract : A popular area that has increased in interest within the literature of International Business has lately been devoted to the field of international small and medium-sized enterprises (SMEs). Parallelly, the literature concerning uncertainties and crises has also grown, particularly regarding coronavirus disease 2019 (COVID-19). READ MORE