Essays about: "marketing bank thesis"

Showing result 21 - 25 of 29 essays containing the words marketing bank thesis.

1. 21. Recognition of Brand Equity and Advertising in the Banking Industry in Cameroon. Case study Citibank N.A. : MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Ferdinand Enoayuk Abangma; [2009]
   Keywords : Brand Equity; Brand Awareness; Citibank N.A-Cameroon; Telephone interview;

   Abstract : PURPOSEThe main purpose of this research is to determine the consumer level approach of brand equity in Citibank N.A using empirical information based on its brand awareness. The awareness of a brand would show the level of the brand recognition. READ MORE

3. 22. Business plan of StalbroHouse LLC

   University essay from Internationella Handelshögskolan

   Author : Yanko Todorov; Sonna Stålbro; [2008]
   Keywords : Business plan;

   Abstract : ABSTRACT Background: The current condition of the U.S. housing market has created a possible shift in the way people are purchasing homes today. U. READ MORE

4. 23. What should be done to improve employee motivation at Lammin Osuuspankki branches in Lahti?

   University essay from Ekonomihögskolan

   Author : Satu Castren; Kaleem Ullah Muhammad; [2008]
   Keywords : internal marketing; employee motivation; motivation at banks; management and motivation; Lammin Osuuspankki;

   Abstract : Abstract Date 12th June, 2008 Course Name Master Thesis EFO 705 Program MIMA‐International Marketing Group Satu Kristiina Castren 821118‐P147 Kaleem Ullah Muhammad 801202‐P310 Tutor Tobias Eltebrandt Title What should be done to improve employee motivation at Lammin Osuuspankki branches in Lahti? Problem Statement What should be done to improve the motivation of employees by the management at the branches of Lammin Osuuspankki in Lahti? Purpose of the Research The purpose of the research is to study internal marketing at Lammin Osuuspankki Lahti branches focusing on employee motivation. This research is designed for the management of Lammin Osuuspankki so that they can encourage the employees to work in an effective way. READ MORE

5. 24. Swedbank versus Rabobank : A Comparison of The Services Marketing Mix

   University essay from Institutionen för ekonomi

   Author : Wesley van der Deijl; [2008]
   Keywords : Swedbank; Rabobank; Services; Marketing Mix; Comparison;

   Abstract : Aim: This thesis has been conducted after approval of Swedbank, for comparing their services with those of Rabobank. The study aimed finding differences between Swedbank’s and Rabobank’s services. READ MORE

6. 25. Franchisees - a new segment for Swedbank? : a qualitative study of how banks work with market segmentation

   University essay from Handelshögskolan vid Umeå universitet

   Author : Gabriella Lidberg; [2007]
   Keywords : segmantation; banks; franchising;

   Abstract : The finance industry has been rather slow adopting a customer oriented approach and instead had more of a transaction oriented approach having largely undifferentiated markets. During the last two decades the world’s finance industry has been undergoing a process of transformation set off by the deregulations, internationalisation and technological change. READ MORE