Essays about: "marketing bank thesis"

Showing result 6 - 10 of 29 essays containing the words marketing bank thesis.

  1. 6. Corporate customer loyalty within the banking sector: The case of SEB

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Sofia Björk; [2015]
    Keywords : Marketing strategy; Customer loyalty; Digitalization; Decision-making; Service Quality; Marknadsstrategier; Kundlojalitet; Digitalisering; Beslutstagande; Servicekvalitet;

    Abstract : Abstract Background: The financial sector is under constant development and the massive digitalization has changed the banking sector. The banking industry is nowadays characterized by self-service solutions and customers can solve their problems from everywhere and at any moment. READ MORE

  3. 7. Achieving front-line employee’s satisfaction through Internal marketing in service organizations; A case of SEB bank.

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : David Malmberg; Kenan Bouzo; Mohammed Al-aqel; [2014]
    Keywords : Internal Marketing; Internal Marketing Mix; Human Resource; Service Organization; Internal Customers; Internal Service; Service marketing; Front-line employees;

    Abstract : Problem definition: In service organizations, front-line employees are considered to be the primary element when providing the organization’s services as they interact directly with customers and influence their perception of service quality. In other words, if the front-line employees are satisfied they will deliver the organization’s services in the best way which will directly lead to customer satisfaction. READ MORE

  4. 8. Enhancing trust online A cross Bsectional study on users judgments of online bank websites in Germany

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Gabi Martin; Joakim Jonasson; [2014]
    Keywords : trust; risk; website interaction factors; online bank; judgments; intuition; reasoning; Germany;

    Abstract : Background: One the latest developments in the banking sector are online banks, which provide their services only online while physical offices are not available. Market research conducted in Germany, have shown that Germans are hesitating to adopt to the digital offered banking services. READ MORE

  5. 9. Factors influencing the choice of a bank : An international student perspective

    University essay from Företagsekonomi

    Author : Vitalina Pishchenko; Pooja Parekh; [2013]
    Keywords : International; factors; students;

    Abstract : Purpose: The purposeof this thesis is to identify what factors influence international students in their choice of a bank.Literature review: A review of previous research about bank selection criteria related to students as well as a few examples of bank choice studies in the general population is presented. READ MORE

  6. 10. Small scale farmers’ access to and participation in markets : The case of the P4P program in western Kenya

    University essay from Kulturgeografiska institutionen

    Author : Maja Skjöldevald; [2012]
    Keywords : small scale farmer; maize market; purchase for progress; P4P; Kenya; WFP; AMPATH.;

    Abstract : The purpose of this thesis is to understand how small scale farmers navigate the market to access and participate in the formal maize market to improve their revenue, utilising the case of the P4P program inKenya. The empirical material was collected during fieldwork in Kenya. Qualitative methods were found to be the most suitable for this thesis. READ MORE