Essays about: "marketing bank thesis"

Showing result 11 - 15 of 29 essays containing the words marketing bank thesis.

1. 11. Relationship Management in the Banking Industry : The Use of Facebook

   University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Author : Sandra Dobosz; [2012]
   Keywords : Bank; Customer Management; Social Media; Word-of-Mouth; Facebook; Relationship Marketing;

   Abstract : The economic situation and the improved technology weaken the bond be-tween banks and their customers. To adapt to the changing behavior of customers banks engage in Social Media with the aim to strengthen their relationship. However, Social Media may not have the expected effect on the banks’ customers. READ MORE

3. 12. Customer Loyalty - A case study of Swedbank and Länsförsäkringar Bank

   University essay from IHH, Företagsekonomi

   Author : Adisa Sahinovic; Rita Marogy; Amela Buljubasic; [2012]
   Keywords : bank; customer loyalty; Swedbank; Länsförsäkringar; niche; commercial; CRM; customer relationships;

   Abstract : Background: The banking industry is a classic service industry where companiesand customers meet and where their interactions take placedaily. There are many reasons why an unsatisfied customer canchange company to a competitor and the customers that are loyalchoose to stay for certain reasons. READ MORE

4. 13. Moving the World to Islamic Banking. A STUDY OF ISLAMIC BANKING AS A FINANCIAL SYSTEM AND AN ANALYSIS OF HOW IT COULD BE TRANSFERRED TO THE SWEDISH MARKET

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Linnéa Hallberg; Yasmine Åkermark Nettelbladt; [2011-08-30]
   Keywords : Islamic banking; conventional banking; finance; Malaysia; Sweden; marketing; international business;

   Abstract : This thesis provides an explanation of Islamic banking and its concept by the use of a case study of Malaysia, a pioneer within Islamic finance. Furthermore it investigates the implementation of the Islamic banking system in a Western country, where Sweden has been chosen as an example. READ MORE

5. 14. The role of NGOs and Local Government in the socio-economic development of Lambussie Karni district, Ghana

   University essay from Tema vatten i natur och samhälle

   Author : Sarfo Offei; [2011]
   Keywords : NGOs; Local Government; Participation; Priorities; Programs or Projects; Interventions.;

   Abstract : Non-Governmental Organizations (NGOs) scramble for Africa which begun in 1980 and 90’s as a result of the introduction of Structural Adjusted Policies (SAP) by the neo-liberalist which are; International Monetary Fund (IMF) and World Bank was purposely meant for free market economy, less government intervention in the economy in order to raise competition, induce rapid growth and economic development. The introduction of SAP resulted to a vacuum in the provision of welfare in Ghana especially in the remote areas. READ MORE

6. 15. Customer Loyalty: A case study of a local bank in Sweden

   University essay from Internationella Handelshögskolan

   Author : Sara Fransson; Karolina Lahdeaho; Therese Skoglund; [2011]
   Keywords : Customer loyalty; Relationship marketing; Complaint management; Service quality; Kundlojalitet; Relationsmarknadsföring; klagomålshantering; servicekvalitet;

   Abstract : Background: The financial services industry is a highly competitive and fragmented market. Firms are realizing the need and advantage of retaining customers rather than only focusing on acquiring new customers. Managers should focus on increasing customer satisfaction and communication levels as well as providing higher service quality. READ MORE