Essays about: "marketing distribution channels in industrial marketing"

Found 3 essays containing the words marketing distribution channels in industrial marketing.

  1. 1. How to Target the Need for Self-Scanning Solutions in the Northeastern American Food Retail Market : A Case Study with Datema

    University essay from KTH/Industriell marknadsföring

    Author : PATRIK BERN; Joakim Larsen; [2016]
    Keywords : Self-scanning solutions; Northeastern American Food Retail; Omni-channel retailing; Customer Experience; Relationship Marketing; Industrial Marketing; Change Management; Entry Mode Theories;

    Abstract : The development of digital solutions has changed the way consumers complete purchases today. New distribution channels through internet and mobile applications have come to challenge the business of traditional retailers. Thus, retailers must find new ways of keeping customers loyal to the store. READ MORE

  3. 2. Att modellera utfallen i en fotbollsmatch: med multinomial respektive ordinal logistisk regression

    University essay from KTH/Matematisk statistik

    Author : Almedina Alic; Caroline Emilsson; [2016]
    Keywords : ;

    Abstract : I detta arbete undersöks hur bra prediktionsförmåga som uppnås då multinomial och ordinal logistisk regression tillämpas för att modellera respektive utfall 1X2 i fotbollsmatcher. De två modellerna har använts i jämförande syfte, där den multinomiala logistiska modellen behandlar utfallen som nominala och den ordinala behandlar dem som ordnade, 1 > X > 2. READ MORE

  4. 3. Factors that Affect the Strategic Choice of Sales Channels : A Study of the Swedish Clothing Retail Industry

    University essay from KTH/Entreprenörskap och Innovation

    Author : DANIEL BIÖRCK; TOM THOMASSON; [2014]
    Keywords : clothing retail industry; sales channels; factors; online shop; brick-and-mortar; retailers.;

    Abstract : The clothing retail industry has developed globally and is today one of the world’s largest industries. In recent years, Sweden has developed a competitive fashion industry, where the new trend in e-commerce is clear. READ MORE