Essays about: "marketing goals"

Showing result 11 - 15 of 137 essays containing the words marketing goals.

  1. 11. Assessing the User Experienceof Hype Energy Drinks’ New Website : A study in UX development comparing the userexperience of two versions of the website Hype.com

    University essay from Uppsala universitet/Datalogi

    Author : Vera Widmalm; [2023]
    Keywords : User Experience; UX; Web development; Online product marketing; Nutrition;

    Abstract : This study explores the optimization of user experience (UX) and website goals through arelatively small-scale test with 10 participants. The research focuses on evaluating theimplementation of a new website prototype for Hype Energy Drinks, with an aim to improvehealth orientation and UX, specifically when communicating the product sections for isotonicdrinks and protein products. READ MORE

  3. 12. How Relationship Marketing can Improve the Value Proposition and Increase the Sales of Organic Food : A Single Case Study Exploring How Different Actors in the Food Industry Can Implement Marketing Strategies

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Angela Bayat Sahil; Maja Holmén; [2023]
    Keywords : Relationship marketing; Organic food; Value proposition; Marketing strategies; Product sales; Sustainability; Relationsmarknadsföring; Ekologiska livsmedel; Värdeerbjudande; Marknadsföringsstrategier; Försäljning; Hållbarhet;

    Abstract : In recent years, organic food sales in Sweden have experienced a decrease in sales, opening up new challenges and opportunities for various actors within the food industry. The Swedish food industry works extensively with sustainability and aims to foster a sustainable food system. READ MORE

  4. 13. Targeting Plastic Recycling Intentions : Insights from a Community-Based Social Marketing Approach

    University essay from Högskolan i Gävle/Avdelningen för byggnadsteknik, energisystem och miljövetenskap

    Author : Veronica Dagarp; Johanna Svensson; [2023]
    Keywords : Plastic Recycling; Waste Sorting; Community-Based Social Marketing; Theory of Planned Behaviour; Barriers and Enablers; Intentions; Behaviour;

    Abstract : Mitigating the negative environmental impact of plastics is an important part of achieving the Sustainable Development Goals. Despite plastics having great recycling potential, it is the waste fraction with the lowest recycling rate in Sweden (with 33% being recycled). READ MORE

  5. 14. SUSTAINABLE  HERITAGE LIGHTING DESIGN WITH MODERN TECHNOLOGY

    University essay from KTH/Ljusdesign

    Author : Suma Mathew; [2023]
    Keywords : Drone lighting; Sculpture lighting; Renewable Energy; light pollution; light and shadow.;

    Abstract : The research aims to explore the effective utilization of drone technology for visually narrating a story. By analyzing lighting techniques and design strategies, insights will be provided into lighting practices that address the current energy and climate crisis. READ MORE

  6. 15. Evaluating Brand Perception Regarding Sustainability through Digital Marketing

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Amber Javed; [2022]
    Keywords : digital marketing; social media; sustainability; climate change; online media; marketing campaign; fashion brands; brand management; consumer behaviour; brand loyalty; brand image; carbon footprints;

    Abstract : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. READ MORE