Essays about: "marketing promotion strategy"

Showing result 1 - 5 of 43 essays containing the words marketing promotion strategy.

  1. 1. The influence of sustainable development in strategic marketing : How companies use sustainability in their marketing strategy to attract the consumer?

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Elisa Perrin; Juliette Ferrer; [2021]
    Keywords : consumer; green marketing; product; promotion; Sustainability Marketing Strategy SMS ; responsible consumption; Corporate Social Responsibility CSR ; corporate citizen.;

    Abstract : Sustainable development is an emerging concept based on three pillars: economic, ecological and sustainable. Indeed, more and more consumers around the world are concerned about including this concept in their way of consumption. Then, on the one hand, sustainable development is an integral part of companies from a legal point of view. READ MORE

  2. 2. Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Khalida Akter; [2020]
    Keywords : Green marketing; consumer trust; green trust; Eco-branding; Green marketing strategy and consumer purchase intention;

    Abstract : Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. READ MORE

  3. 3. Marketing Strategy for Software as a Service Companies within the Logistics Vertical Software Niche : A multiple case study

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi; Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Ardy Daniel Kusnadi; Fredrik Einarsson; [2020]
    Keywords : Marketing strategy; SaaS; Vertical Software; Cloud Computing;

    Abstract : BackgroundUtilizing the Software as a Service (SaaS) business model is a distinct trend for marketing softwarevia the Internet. It allows software suppliers to expand their market globally and to extend theiroffering to customers by simplifying their software procurements and ownerships. READ MORE

  4. 4. Are limited editions limited to products?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lara Kristina Siebert; Frida Andersson; Carla Paladines Martinez; Johanna Allard; [2019]
    Keywords : limited edition; service; Visit Sweden; Finnair; Lund University; Business and Economics;

    Abstract : Purpose: The aim of this paper is to explore whether service can be implemented as limited edition in order to strengthen the brand and to drive business. Methodology/Approach: This research is based on a qualitative approach with a multi case study analyzing Visit Sweden, Finnair and Lund University. READ MORE

  5. 5. “If everyone knew, no one would buy Fast Fashion.” : A study on how Swedish Slow Fashion companies promote themselves in order to sustain a competitive advantage.

    University essay from

    Author : Martina Jonsson; Martin Solaja; [2019]
    Keywords : Slow Fashion; Fast Fashion; Competitive Advantage; Promotion Strategy; Green Demarketing; Fashion Promotion; Motivational Factors.;

    Abstract : Background: The globalisation of the fashion industry has allowed competition to increase and speed up the production. This has influenced supply chains to give up on ethical factors in order to push sales of cheap, Fast Fashion. READ MORE