Essays about: "marketing strategies study case"

Showing result 1 - 5 of 284 essays containing the words marketing strategies study case.

1. 1. Utilization of digital technologies in internationalization processes. A case study of high-tech SMEs in Sweden

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Jakob Funck; Marcus Schöneman; [2024-02-13]
   Keywords : Digitalization; Internationalization; SME;

   Abstract : This thesis explores the role of digitalization in the internationalization process of Swedish Small and Medium-sized Enterprises (SMEs). In today's global economy, digitalization has become increasingly important for firms to remain competitive. READ MORE

3. 2. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Aliaa Abbas; Asma Mohamoud; [2023-06-28]
   Keywords : Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

   Abstract : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. READ MORE

4. 3. A FUTURE WITHOUT THIRD-PARTY COOKIES A study of how Swedish small and medium-sized marketing agencies are affected by the loss of third-party cookies and how potential change strategies are communicated.

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Johanna Elmér; Johanna Nilsson; [2023-02-01]
   Keywords : Digital communication; user integrity; personalized advertising; third-party cookies; organizational change strategies;

   Abstract : For years, digital communicators have taken advantage of the phenomena of third-party cookies to help understand online user behavior in order to produce personalized advertising. The increased discussion of user integrity has led to new privacy regulations and the largest web browsers have therefore banned third-party cookies or plan to remove them in the near future. READ MORE

5. 4. Energy justice and gender implications on prodcutive uses of energy. A case study based in rural Bolivia

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Adriana Fernandez Villalobos; [2023]
   Keywords : energy; women; gender; justice; rural; Business and Economics;

   Abstract : This research investigates the gender dimension of the impacts of access to clean and modern energy and technology in productive uses of energy. Rural organizations led by women supported by the EnDev project Bolivia were selected for a multi-site case study. READ MORE

6. 5. Bioeconomy Strategy effects in Rural Areas : A comparative study of the Alpine region and Inner Scandinavia

   University essay from Stockholms universitet/Kulturgeografiska institutionen

   Author : John Sudmeier; [2023]
   Keywords : bioeconomy; sustainability; agri-food; forestry; ecological farming; EU policy; heritage sensitive marketing;

   Abstract : The European Commission Bioeconomy Strategy aims to stimulate an ecologically sustainable economy to mitigate climate change, declining biodiversity, and as an economic and social strategy meant to provide jobs and stimulate growth. The aim of this research project is to understand how the European Commission Bioeconomy Strategy is being interpreted and implemented in two different rural European regions, Inner Scandinavia, and the Alpine region, and based on those findings discuss how a sustainable bioeconomy strategy can be understood primarily in relation to the ecological sustainability goals of decarbonizing the economy and protecting biodiversity. READ MORE