Essays about: "Top-Of-Mind"

Showing result 1 - 5 of 6 essays containing the word Top-Of-Mind.

  1. 1. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Aliaa Abbas; Asma Mohamoud; [2023-06-28]
    Keywords : Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

    Abstract : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. READ MORE

  3. 2. Being An Agent In Your Own Narrative Of [In]Securities:Creating Safe Spaces : Interpreting the life stories of Afghan women, a qualitative study

    University essay from Försvarshögskolan

    Author : Emma Cederlund; [2022]
    Keywords : Afghanistan; Feminist Security Studies; Life-Stories; Enhancing Agency;

    Abstract : With the recent take back of the country by the Taliban, Afghan women’s experiences of[in]security have again become top-of mind for many. Yet, this renewed focus perpetuates anexisting imagery of Afghan women as powerless victims, with a few rebellious heroines. READ MORE

  4. 3. Is Top Line Now Top of Mind? An empirical study on response coefficients on the Stockholm Stock Exchange

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Olle Henning; Erik Björk; [2017]
    Keywords : Revenue Response Coefficient; Earnings Response Coefficient; Surprise Earnings; Surprise Revenues; Capital Markets;

    Abstract : This study examines the relationship between abnormal stock returns and surprises in both revenues and earnings on the Stockholm Stock Exchange for the years 2011 - 2015. Previous research has shown a continuously increasing size of the revenue response coefficient, which under certain conditions surpasses the value of the earnings response coefficient. READ MORE

  5. 4. Berättelse som berör : kan storytelling bidra till att säkra den framtida kompetensförsörjningen inom Sveaskog?

    University essay from SLU/Dept. of Forest Products

    Author : Caroline Lagergren; [2016]
    Keywords : marknadsföring; rekrytering; skogsindustrin och varumärke; brand; forest industry; marketing and recruitment;

    Abstract : Skogsindustrin är en av de största basindustrierna i Sverige och erbjuder många arbetstillfällen. Ett av de största företagen inom branschen är Sveaskog, vilket är det enda statliga skogsbolaget och innehar ett skogsinnehav som motsvara 14 procent av landets skogsareal. READ MORE

  6. 5. The Brands Are Alive With The Sound Of Music

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emelie Wendelstam; Andrea Ringblom; [2014]
    Keywords : Brand Equity; Sound Branding; Sound-a-like; Consumer Marketing; Music; Market Communication; Emotions; Effective Advertising;

    Abstract : Today, the presence of brands in media is greater than ever, making consumers consciously as well as unconsciously filter out the commercial white noise. The need for a stronger top of mind conditioning is increasing and being able to address consumers' emotions is a competitive advantage now needed in marketing. READ MORE