Essays about: "marketing strategy dissertation"

Showing result 21 - 25 of 25 essays containing the words marketing strategy dissertation.

  1. 21. Environmentally friendly cars- Who are the buyers and what affects them?

    University essay from Institutionen för ekonomi

    Author : Tomislava Andric; Konrad Gajecki; Veronika Korgol; [2007]
    Keywords : ;

    Abstract : The last decade’s discussions concerning the climate changes have started different counter measurements in order to save the environment. One of these is to reduce the carbon discharges by pushing the car industry towards an introduction of environmental friendly cars. READ MORE

  3. 22. Data Mining and Mobile CRM : An Update

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Mohammad Turk; [2007]
    Keywords : mobile customer relationship management mCRM ; electronic customer relationship management eCRM ; short messaging service SMS ;

    Abstract : In recent years, an element of CRM; eCRM has become a topic of major importance. However, the wireless medium as an element of CRM is rarely taken into consideration and the literature concerning mCRM is scarce. READ MORE

  4. 23. ADVANTAGES AND DISADVANTAGES OF BRAND EXTENSION STRATEGY FOR COMPANIES

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Katia Luxin; Yna Sakos; Sebastien Jaulent; [2007]
    Keywords : Marketing; Dissertation; Brand; Extension; Brand; Creation;

    Abstract : This paper os about how is it relevant for companies to create or extend a brand, and what limits they should respect. ... READ MORE

  5. 24. Exploring Direct Sale - In Relation to Chinese Culture

    University essay from Institutionen för ekonomi

    Author : Marina Mendizza; Ai Linh Nguyen; Jonny Rosengren; [2005]
    Keywords : ;

    Abstract : The dissertation aims to identify and investigate factors involved in direct sale in relation to Chinese culture. Direct sale is one form of direct marketing, which can include door-to-door, office-to-office, home party selling, etc. READ MORE

  6. 25. Branding National Identity

    University essay from Lunds universitet/Sociologi

    Author : Anamaria Georgescu; Andrei Botescu; [2004]
    Keywords : Sociology; Sociologi; Social Sciences;

    Abstract : The following thesis, "Branding national identity", authored by Anamaria Georgescu and Andrei Botescu, attempts to develop a multidisciplinary perspective on a particularly new topic raised by marketing and advertising. Several theoreticians in the field discern the matter as a strategy of "fighting globalisation with its own weapons" (Simon Anholt, 2002). READ MORE