Essays about: "marketing strategy dissertation"

Showing result 6 - 10 of 25 essays containing the words marketing strategy dissertation.

  1. 6. Corporate Strategies During an Economic Crisis : Cases of Micro and Small Italian Ceramic Enterprises

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Gabriele Campagnaro; [2015]
    Keywords : MSE; corporate strategy; economic crisis; organizational performance;

    Abstract : Extensive research has previously been conducted in the field of corporate strategies during economic crisis, analyzing different contexts and countries. Nevertheless, the main focus has always been on small and medium enterprises without considering the importance that micro enterprises have in the European business tradition. READ MORE

  3. 7. Who’s the driver and who’s the passenger in the luxury industry? : a study of how internal factors influence a company’s marketing strategy

    University essay from Sektionen för hälsa och samhälle

    Author : Caroline Gleerup; Linn Nordqvist; [2013]
    Keywords : Market orientation; market driven approach; market driving approach; internal factors; structure; financial resources; organizational culture; luxury industry;

    Abstract : Today, it is important for companies to deliver superior customer value in order to be successful on the market. There are two different ways of achieving this advantage; a company can either follow a market driven approach or a market driving approach. READ MORE

  4. 8. Micro-firms and the auditor : a study of the individual-firm commitment between auditors and exempted firms in Sweden

    University essay from Sektionen för hälsa och samhälle

    Author : Alexandar Trifunovski; Max Steén; [2012]
    Keywords : Statutory Auditing; Commitment; Relationship Marketing; Affective; Calculative; Normative; Trust; Social Bonds and Satisfaction;

    Abstract : Purpose: The purpose with this dissertation is to examine the individual–firm commitment between auditors and exempted firms from the client perspective and how it is influenced by relational influencing factors. The impact of these factors is investigated through a three component model incorporating affective, calculative and normative commitment. READ MORE

  5. 9. Social media utilization in the communication process of small and medium-sized enterprises

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Dominik Bernhard; Mohidin Abukar; [2012]
    Keywords : Social media; marketing communications; communication process; small and medium-sized enterprises SMEs ;

    Abstract : This dissertation examines the role of social media in the communication process of small and medium-sized enterprises (SMEs). Based on communication and social media theories, this study examines how small and medium-sized enterprises incorporate social media in their marketing and communication strategy. READ MORE

  6. 10. Understanding Buyer Behavior in the Context of Product Adaptation : A Case Study of Volvo Trucks

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Douglas Eduard Steinert; Fernanda Bento Zen; [2012]
    Keywords : Product Standardization; Product Adaptation; Buyer Behavior; Volvo;

    Abstract : This dissertation studies the relationship of product adaptation and buyer behavior. By standardizing products, it was possible for organizations to produce in large scale and make them accessible for many different markets. READ MORE