Essays about: "marketing strategy in logistics"

Showing result 1 - 5 of 23 essays containing the words marketing strategy in logistics.

1. 1. Guidelines to align digital strategy with business strategy in a manufacturing SME

   University essay from Högskolan i Skövde/Institutionen för ingenjörsvetenskap

   Author : Marin Elizabeth Thomas; [2023]
   Keywords : Business strategy; digital strategy; manufacturing SMEs; strategy alignment;

   Abstract : The purpose of this thesis is to provide guidelines on how to align the business strategy and digital strategy in small and medium manufacturing enterprises. The research design includes a systematic-narrative literature review in which the data was collected through systematic and narrative examination followed by a qualitative analysis to identify themes and patterns. READ MORE

3. 2. Double-Sealing Recycled Paper Parcels in Sustainable Marketing & Consumer Decision-Making Factors. : The case Study of PostNord Logistics and Customers.

   University essay from Umeå universitet/Företagsekonomi

   Author : Abel Kebede; Zunair Shafique; [2023]
   Keywords : Sustainability; Circular Economy; Recycled Paper Parcels; Double Sealing Recycled Paper Parcels; Peer group Pressure; Social Media Influence; Educational Level; Age and Income;

   Abstract : Abstract: - This Master’s Thesis explains the relevancy of sustainable marketing, sustainability, e-commerce, circular economy of recycled paper packaging in the correlation of consumer perception, consumer decision making factors towards recycling and sustainability benefits. Although the paper discusses sustainable marketing in a circular economy aspect potential in regards to recycled paper parcels, the research will mainly focus on the postal carrier company named PostNord based in Nordic countries; the paper will emphasise how the double-sealing recycled paper could increase the number of customers and sustainability ofthe company and consumer perception towards these type of packaging as a parcel. READ MORE

4. 3. Digital Marketing Influences on Consumer Fashion Product Purchase Decision Through Facebook.

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Saiful Islam; [2022]
   Keywords : Digital Marketing; social media; Facebook marketing; Fashion product; social network advertisement; Purchase influences; Purchase decision: Bangladesh perspective.;

   Abstract : Consumer purchase decisions is a vital process for online fashion retailers to customers. The Corona pandemic has resulted in more people purchasing through the internet and increase online shopping in Bangladesh than ever before. READ MORE

5. 4. The relation between information management strategies and an organisations marketing strategy : a comparative study of three logistics companies

   University essay from

   Author : Yasmine Styf; [2021]
   Keywords : Communication; leadership; co-workership; knowledge sharing; marketing; information strategies; economy; data analysis;

   Abstract : The aim of this research is to examine the relation between an organisation´s information strategy and their marketing strategies. It also brings to surface what effects an effective working information strategy might have on an organisation´s marketing strategy. READ MORE

6. 5. Marketing Strategy for Software as a Service Companies within the Logistics Vertical Software Niche : A multiple case study

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Ardy Daniel Kusnadi; Fredrik Einarsson; [2020]
   Keywords : Marketing strategy; SaaS; Vertical Software; Cloud Computing;

   Abstract : BackgroundUtilizing the Software as a Service (SaaS) business model is a distinct trend for marketing softwarevia the Internet. It allows software suppliers to expand their market globally and to extend theiroffering to customers by simplifying their software procurements and ownerships. READ MORE