Essays about: "marketing technique"

Showing result 6 - 10 of 93 essays containing the words marketing technique.

  1. 6. Customer segmentation in Retail: An Experiment in Sweden

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Nagma Athar Memon; [2023]
    Keywords : Customer Segmentation; Customer Relationship Management; Clustering; RFM; LRFMP;

    Abstract : The retail industry is continuously transforming due to digitalization, globalization, urbanization, and automatization. These factors contribute to new and more transparent retail with new customer behaviors, business models, and international competition. READ MORE

  3. 7. Developing Machine Learning-based Recommender System on Movie Genres Using KNN

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Anthony Ezeh; [2023]
    Keywords : : Movie Recommender System; Machine Learning; Content-based Filtering; Collaborative Filtering; KNN Algorithms; Classification Algorithm;

    Abstract : With an overwhelming number of movies available globally, it can be a daunting task for users to find movies that cater to their individual preferences. The vast selection can often leave people feeling overwhelmed, making it challenging to pick a suitable movie. READ MORE

  4. 8. Entering to the Japanese market with a sustainability valued product : sustainability awareness and media landscape in Japan

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Miina Yamada; [2022]
    Keywords : Sustainability; Japan; marketing; media; advertising; market entry;

    Abstract : With a research question “How could Western companies enter the Japanese market when they promote sustainability valued products/services”, this research examined how people in Japan have awareness towards sustainability. To think about how specific marketing execution could be done to promote a product or service, a part of this project took place in Japan to capture the media landscape and current trends. READ MORE

  5. 9. Young consumer perceptions of wooden multistorey construction

    University essay from SLU/Dept. of Forest Economics

    Author : Anders Nytell; [2022]
    Keywords : apartment purchase; means end theory; perceptions; preferences; wooden multistorey construction;

    Abstract : In a time when many institutions call for climate action, the housing shortage in Sweden continues to increase and therefore also the need for increased construction. Traditional construction methods that use concrete and steel emit large amounts of greenhouse gases and many call for better construction methods to meet the demand of more sustainable practices. READ MORE

  6. 10. Impacts of Radio advertising influencing consumers intentions to purchase

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Peter Phiri; Muhammad Hossain; [2022]
    Keywords : ;

    Abstract : Amidst the advances in technology and the evolving of online tools supported by the internet, one would wonder if adverts on traditional mass media platforms such as radio would have an impact on consumers in relation to their intentions to purchase. To better understand the radio adverts and their impact on consumers’ intentions to purchase; we carried a qualitative research through a semi-structured questionnaire administered to 12 participants in Sweden and Malawi who are frequent listeners of radio. READ MORE