Essays about: "marketing technique"

Showing result 21 - 25 of 93 essays containing the words marketing technique.

  1. 21. Listen, Learn, Leverage : How Social Listening Enhance Organizations’ Marketing Strategies

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Linn Grönqvist; Sandra Hillergren; [2020]
    Keywords : Social listening; Marketing strategy; Dissemination; Social Listening Process; Intentions of Social Listening; Impacts of Social Listening;

    Abstract : Background Social media has increased tremendously in users during the last years, which consequently has transformed the way people create, collaborate and communicate information. Given the wide usage, the opportunity for businesses to listen and analyze consumers' opinions online has increased. READ MORE

  3. 22. Pride and Prejudice: a study on the various types of consumer-brand relationships that brand activism campaigns form

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Zinar Omar; Sarah Jørgensen; [2020]
    Keywords : Brand Activism; Marketing; Consumer-brand relationship; Societal issues; Political debates; Business and Economics;

    Abstract : Title: ​Pride and Prejudice: a study on the various types of consumer-brand relationships that brand activism campaigns form. Date of the seminar: ​5th June 2020 Course: ​BUSN39 Degree Project in Global Marketing Authors: ​Sarah Jørgensen and Zinar Omar Supervisor: ​Peter Svensson Keywords: ​Brand Activism, Marketing, Consumer-brand relationship, Societal issues, Political debates Purpose: ​The purpose of this study was to understand which types of consumer-brand relationships brand activism campaigns form. READ MORE

  4. 23. Understanding CSR in the textile industry in a middle-income country : Stories from future managers in Sri Lanka

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Samantha Preiksaite; Tora Levehag; [2020]
    Keywords : Attitudes; CSR; Culture; Culture Dimensions; Ethical Dilemmas; Values; Sri Lanka; Textile Industry;

    Abstract : Production has relocated to the Eastern world, whilst consumption is dominating the Western world. Taking into consideration the cultural differences between East and West sanctions a problem, as it is identified that corporate social responsibility (CSR) practices require adaptation to the different cultural contexts. READ MORE

  5. 24. Evaluation of different machine learning models for the prediction of electric or hybrid vehicle buyers and identification of the characteristics of the buyers in the EU

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Ziaul Islam Chowdhury; Iskanter Bensenousi; [2020]
    Keywords : Electric Vehicles; Automotive Industry; Machine Learning; Buyer’s characteristics; Potential buyers of EV;

    Abstract : The main goal of this thesis is to evaluate different machine learning models in order to classify buyers of an electric or a hybrid vehicle and to identify the characteristics of the buyers in the European Union. Machine learning algorithms and techniques were adopted to analyze the dataset and to create models that could predict, with a certain accuracy, the customer’s willingness to buy an EV. READ MORE

  6. 25. Consumer attitudes towards environmental marketing : A study regarding consumer attitudes towards environmental marketing within the milk- industry

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Mervenur Özalp; Malin Puschmann Maajaakkola; [2020]
    Keywords : Environmental marketing; consumer scepticism; premium price; green consumer; consumer attitudes; subjective norms; consumer behaviour; loyalty; perceived consumer efficiency; knowledge.;

    Abstract : Due to modern consumption-levels being too high, researchers claim that there is a need for sustainable marketing as well as a change in consumer attitudes towards sustainability. The purpose of this study is to examine how environmental marketing on everyday commodities such as milk affects consumer attitudes, as well as to find out which are the most influential determinants affecting these attitudes. READ MORE