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Showing result 1 - 5 of 32 essays matching the above criteria.

  1. 1. Development of a data-driven marketing strategy for an online pharmacy

    University essay from Högskolan Dalarna/Institutionen för information och teknik

    Author : Gelaye Worku Holmér; Ishara H. Gamage; [2022]
    Keywords : Online pharmacies; data-driven marketing strategies; market basket analysis; exploratory analysis; Apriori algorithm;

    Abstract : The term electronic commerce (e-commerce) refers to a business model that allows companies and individuals to buy and sell goods and services over the internet. The focus of this thesis is on online pharmacies, a segment of the ecommerce market. READ MORE

  3. 2. Impact of country of origin on consumer purchase intention among Pakistani customers buying fashion clothes online

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Hafiz Azhar Ahmed Khan; [2022]
    Keywords : Country of origin; Consumer preference; Consumer purchase intention; and Fashion clothes.;

    Abstract : Title: Impact of country of origin on consumer purchase intention amongPakistani customers buying fashion clothes onlineLevel: Master Programme in Business Administration (MBA): Business ManagementAuthor: Hafiz Azhar Ahmed KhanSupervisor: Dr. Ehsanul Huda Chowdhury & Dr. Katarina ArbinExaminer: Dr. READ MORE

  4. 3. Impact of covid 19 Pandemic on customers purchasing Behavior: Adoption of online services platforms.

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Sheratun Jannat; Sajjad Aslam Toor; [2021]
    Keywords : Covid-19 pandemic; Consumer purchase behavior; Online purchase behavior; Adoption of online service platform; and Factors impacting online purchase behavior.;

    Abstract : Title: Impact of covid 19 Pandemic situation on customers purchasing Behavior: Adoption of online services platforms. Level: Final assignment for Master degree in Business Administration (MBA) Authors: Sheratun Jannat and Sajjad Aslam Toor Supervisor: Dr. READ MORE

  5. 4. The impact of national culture on the organizational culture: Multinational companies doing businesses in developing countries

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Md Mahbub Alam; [2017]
    Keywords : Multi-national Corporations MNCs ; National Culture; Organizational Culture; Uncertainty Avoidance; Individualism vs. Collectivism; Power Distance;

    Abstract : Abstract Title: The impact of national culture on the organizational culture: Multinational companies doing businesses in developing countries Level: Final assignment for Master Degree in Business Administration (MBA) Author: Md. Mahbub Alam Supervisor: Dr. Ehsanul Huda Chowdhury Examiner: Dr. READ MORE

  6. 5. Who are they? : Communication of brand personality by business schools inan online environment

    University essay from Ekonomihögskolan, ELNU

    Author : Arber Tahiri; Samira Youkhanna; [2012]
    Keywords : Brand; Brand Personality; MBA; European Business Schools;

    Abstract : Title: Who are they: a study about Communication of brand personality by business schools inan online environmentCourse: 4FE02E, Master Programme Degree Thesis, 15 ECTSAuthors: Arber TahiriSamira YoukhannaTutor: Dr. Rana MostaghelExaminer: Dr. READ MORE